Analysis of Eating Out Trends in Brazil, Consumer Attitude and Key Growth Factors - 2017


Published on : Sep 07, 2017

Albany, New York, September 7, 2017: The modern restaurants continue to focus on innovating their overall structure right from food to ambiance in order to build consumer loyalty and interest. Actions that increase the cost-benefit of eating out could be more effective than promotional pricing. Market Research Hub (MRH) has recently announced the addition of a new research report to its vast repository, which is titled “Eating Out Trends - Brazil - August 2017”. This report provides an exhaustive analysis of the consumers’ eating out trend in Brazil, covering growth factors, challenges and consumer attitude.

The report also offers a broad overview of key trends in Brazil’s restaurant industry, including major indicators, industry risk and reward and competitive strategies. In addition, a report definition has been outlined for the scope of the research. In terms of growth, the restaurant sector in Brazil remains optimistic owing to the economic boom in the country. However, the recent socio-political discrepancies and an unexpected economic downtrend is starting to reflect on consumers’ eating out habits in the country. The restaurant and foodservice sector is starting to realize that pricing alone will not necessarily guarantee success. Eating out is considered as a leisure activity by many consumers, a way to step out of their daily routines. This, in turn, is prompting restaurants to actively concentrate on improving the quality of service and food they offer to customer.

The current economic difficulties in Brazil is having a ripple effect on the foodservice companies operating in the country. A number of restaurants are witnessing sluggish sales owing to low turnout, and the fact that reluctance from deep pocketed customers on eating out is making it even worst. Meanwhile, rising unemployment rates and inflation is resulting in lower disposable income and hence restricting consumers from spending on leisure activities, including eating out. The report also coverers topics such as the marketing and advertising activities and brand innovations of foodservice companies. In the following section, a detailed analysis in provided about latest business strategies adopted by restaurants along with various promotional strategies.

It is observed that some of the leading foodservice companies are aligning themselves with the current market scenario as well as changing their strategies to sustain. While some foodservice companies find it necessary to adapt, others remain ardent to their long-term policies. The report also discusses the influence of competitive strategies such as encouraging older consumers to eat out, creating modernized restaurants and world-of-mouth marketing on consumer’s attitude towards eating out. The report also analysis the current eating out trend and ordering takeout trend along with the types of eateries that are mostly preferred by consumers. According to the report, bakeries, and snack bars are the most frequented, whereas pizzerias are favored for takeout. Moreover, introduction of themed restaurants are attracting the young consumers. Some restaurant are likely to perform well owing to their ability adapt to harsher economic phases at the same time continue to maintain their efficiency.

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