Published on : Apr 19, 2017
Albany, New York, April 19, 2017: Bundled communication services display uniqueness by the introduction of quad-play package rather than triple-play sale process that is used by many major players. Consumers are rapidly favoring data-driven communication services each year that is proportionally increasing the market of bundled communication services. This detailed report headed as “Bundled Communications Services - UK - March 2017”, provided by the giant ‘Mintel’ is a deep analyzed market research of the bundled communication services. The report forecast the market size of the bundled communication services for the time period 2011-2021, and has analyzed that the market is liable to increase for the given time period.
Bundled Communication services uses the quad play or quadruple play for the marketing, which combines triple play service of broadband internet access, television and telephone with wireless service. According to the study findings, the market of bundled communication services is increasing rapidly due to various reasons such as the ability to transfer information over a wireless link at various combinations of speeds, distances and non-line-of-sight conditions that is rapidly improving.
The provided report starts with the overview of bundled communication services detailing the basic and the main products. Followed by the executive summary; including the market, growth of communication market due to various factors together with the key players that are providing better services to the consumers. At present, leading players in the market of bundled communications, include:
- BT, the biggest player in broadband market
- Sky TV
These four major bundle providers account for 78% bundle owners, finds by the study. Moreover, factors that influence choice of bundle includes friends, family, TV advertisements and younger people who are easier to influence.
Additionally, the report discusses the consumer scenario, issues and insights of the bundled communication, the market growth factors and finally market size and forecast for the time period 2011-2021. Market drivers of bundled communication services are discussed as follow:
- Mobile device ownership has increased
- Increase in superfast broadband connections
- BT ordered to split from Openreach
- 5G offered to provide some further challenge to fixed broadband
- Increased demand for broadband by connected home
- Volume of fixed calls fall further
- Streaming services offer challenge to pay-tv
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At last, the analyzed research further discusses market share by key players; BT as the biggest player in the broadband market and Sky that dominates TV market. Various launch activity and innovations are discussed; Sky becomes quad-play, Sky TV to be available without a dish, Now TV launch of UK’s first contract free triple-free bundle, Virgin has improved TV services, TalkTalk relaunches pay-as-you-go services and elimination of dead spots by BT.
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