Published on : Jun 12, 2017
Albany, New York, June 12, 2017: The chocolate confectionery sector accounts for the majority of total confectionery market value in the U.K. According to the findings of a new study, titled “U.K. Chocolate Confectionery Market - May 2017”, the market in U.K. continues to innovate with some new trends and by varying consumer behaviors towards chocolates. This report has been freshly broadcasted to the broad portfolio of Market Research Hub (MRH) and examines the U.K. retail market for chocolate confectionery. The market size includes sales through all retail channels including direct to consumer. Furthermore, it provides a clear understanding of the market by highlighting its current status, developing trends and future opportunities by the end of 2021.
This report brings together consumer insight and market data to provide a comprehensive brief of the U.K. Confectionery sector. Initially, the report starts by presenting an executive summary of the market and finds that chocolate confectionery market value and volume sales remain idle in 2016. Chocolate confectionery comprises all solid chocolate or chocolate-covered confectionery including block chocolate up to 400g in weight, chocolate straight lines, chocolate-filled bars and chocolate confectionery variety packs not targeted for special occasions or gifting. These types of chocolate continue to appeal to the masses. More than half of adults still eat chocolate more than once a week and young & women are the core users. 21% of the total chocolate and confectionery sold in Britain is consumed by people above the age of 55. As per the findings, chocolate bars and blocks remain top choices among consumers.
The study further presents analysis of issues and insights into the market size & forecast, segmentation, market share, market driver and latest developments in the market. The market has held its ground for a number of years in the midst of rising debate around sugar as a health ‘foe’ is no mean feat. However, the market now faces the challenge of PHE’s target of reducing the sugar by 20% by 2020. The research finds that healthy eating remains on consumer agenda. Now, most of the U.K. consumer’s does not go with all-natural ingredients chocolates, while milk chocolate remains nation’s favorite. The strong emotional ties consumers have with chocolate have also protected it against sharp concerns over sugar. Reduced sugar variants divide opinions among chocolate eaters, many doubting their treat credentials.
The chocolate industry is highly seasonal where peak seasons of Easter and Christmas witness a sharp increase in sales. The report further describes the details of companies and best brands of chocolate, which are gaining momentum in the market. As per the findings, Dairy Milk holds an unassailable lead, strong growth from Kinder, whereas Lindt and Ferrero storm ahead in assortments; Galaxy and Mars target new occasions; and Total NPD ebbs, seasonal launches are still most common.
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