Published on : Nov 21, 2016
Albany, New York, November 21, 2016: Telecommunication market and customer experience management is the focus for a recent market intelligence report added to the vast portfolio of Market Research Hub (MRH). The research report is titled as “Telcos Customer Experience Management”. This report gives comprehensive insights about the present state of this market and contain key factors that provide growth prospects of crucial elements existing in the sector. Customer experience is the most important thing for any type of telcos marketing. To ensure that the customers are satisfied with the services is essential. It is a process which uses a variety of technologies to collect customer feedback, understand their expectations and improve the overall experience through different touch points. The Telco CEM includes customer management across telecommunication networks. In the study, The Telco CEM is segmented into five geographical regions including Asia-Pacific, North America, South America, Europe, Middle East and Africa.
First of all, the report highlights the details of challenges and opportunities for better customer experience that has been enabled by new technologies and marketing techniques. The challenges involve both technical and relation-based strategies which have attracted the customers. Digitization of relationship channels have also boosted the market that includes growing importance of social media in customer relations, developing in line with the digital world, call centers moves upmarket, specialized stores and spreading the range beyond telecoms. CEM is the key for operators as they focus on merging network-level data to deliver a consistent, dynamic and transparent experience. This research believes that the communication service providers will account for the largest market share throughout the forecast period.
Moreover, the opportunities emerging from big data and analytics is also analyzed; some other innovations such as chatbots and blockchain technology are also mentioned in the report. A text analytic and big data solution have great features to quickly analyze text that includes structured and unstructured data. It captures large volumes of information about the customer experience in real time. Additionally, a sentiment analysis solution is also implemented that allows an automated approach to identifying different forms of communication which might need immediate attention.
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Further in the report, it has been tracked that the telco CEM market has grown since 2008, as the vendor landscape shifted from operational support systems toward the adoption of network-driven insights to improve customer experience. The report also compares the telecom sector with other service providers especially OTT (Over the top) regarding customer loyalty and then focus on sales channels in both digital and physical stores.
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