Published on : Jun 07, 2017
Albany, New York, June 7, 2017: The present times have seen the Black consumers who represent 13.3% of the total U.S. population becoming prominent buyers in the digital sector. Focusing on this opportunity, a new study has been added to the vast online repository of Market Research Hub (MRH), with the title ‘’U.S. Digital Trends - Black Consumers May 2017‘’. The report aims to present a deep study of the most useful factors such as the ideal consumer, key trends, market, together with the top drivers and products.
Currently, with 60% of millennials, this consumer sector is witnessing a rapid demand for digital electronic devices to be entertained. The study begins with the overview, important data analysis and the key definitions. In the executive summary, it evaluates the groups' purchase intent and desire for new tech and its' domination of the general market. Later, the study evaluates the virtual reality devices, interest in VR headsets and advanced television ownership. The household ownership of TVs and streaming devices alongside the tech purchase decision makers of households is also analyzed. By studying the household ownership of select technology products the study enables readers to create the most saleable products.
Another important facet of this study is the market analysis where it discusses the significance of this consumer in the digital mainstream alongside the TV viewing, expenditures on television and computers. It also analyzes the spending on televisions, computers and peripherals. Moreover, the population estimation during the period from 2012 to 2022 is also available in this research report.
In the key trends section, it discusses the new devices available, television viewership and Facebook visits. In terms of future of this market, the study evaluates the upgrade existing devices as well as the huge impact of gaming. In the consumer analysis section, the report studies device usage, mobile usage and mentions about digital gatekeepers and tech enthusiasm.
Furthermore, personal tech ownership talks on portable devices, ownership of technology products. This section also discusses men’s' gaming interests, millennials drive tech device purchases, advanced tech devices and college-educated groups. Considering the households' tech ownership it evaluates gaming, add-on devices and marital status together with middle-income households. The report also explains about the purchase intent in terms of up-to-date devices together with the tech trends, planned tech purchases and the data in terms of gender.
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In the concluding section, the study evaluates the online activities and device usage where it discusses on personal expression, varied usage as well as customers need to create an online space and their mobile usage. Furthermore, the desire for new tech, latest smart technology; together with the study of millennials and older generations is also available. Thus, the report contains all the top driver analysis regarding technology and target consumers to help investors acquire higher revenues.
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