Facial Skincare and Anti-Aging Market Demand and Consumer Behavior Driving Growth in U.S. : May 2017 Report


Published on : May 19, 2017

Albany, New York, May 19, 2017: Growing awareness towards a healthy life and beautiful personality is stimulating the demand for skin care products globally. According to the latest study, the facial skincare and anti-aging market have experienced moderate growth of 8% between 2011-16, driven by gains in the facial cleanser and facial moisturizer segments. The facial skin care market comprises cosmetic products used to retain a youthful appearance, beauty and health of the lips, skin, eyes, and other features of the face. Analysts have studied the U.S. consumer’s behaviors toward these products and provides a deep analysis of the market in a study, titled “Facial Skincare and Anti-Aging- US - May 2017”. This study has been published to the online repository of Market Research Hub (MRH). The study also highlights the market size and forecast till 2021, considering the total U.S. sales and forecast of facial skincare and anti-aging, at current prices.

Skin care is a sensitive issue and consumers tend to be conscious in choosing skin care products. Consumers, especially the aging population are increasingly looking for methods and products to maintain and improve their appearance so as to look youthful. They prefer standard quality skin care products for better and safe results. Demand for anti-aging products is strong the world over, but gains are particularly buoyant in the U.S. The rise in consumer spending on premium products has also been an important contributor to revenue growth. As per the findings, incremental sales could be achieved by extending the appeal of natural skincare offerings by advertising efficacy-related benefits such as being gentler or working better than mainstream alternatives.

This detailed study covers the U.S. market for facial skincare and anti-aging products, which mainly includes Anti-aging facial products, Facial moisturizers, Facial cleansers including scrubs and toners, Fade/bleach, Lip balm and Acne treatments. For each of the segment, the research displays market data including consumer snapshot, market perspective, issues, factors, current trends, key players, company and brand sales of facial skin care and anti-aging in the U.S. market. Moreover, on the basis of consumer’s interest, usage of facial cleansers, moisturizers, skincare routines and behavior, attitude toward natural skincare as well as lip balm; and benefits of essences are discussed.

By the above analysis, the research displays that lip balms used during winter and as-needed, slowing segment growth. Consumers are embracing healthy, holistic living and research show that these lifestyle changes are driving the facial skin care and anti-aging market. They hold generally positive views toward natural skincare. Also, natural offering, fun packaging appeal to younger adults

Another issue for facial skin care products is that adults are more likely to cite lifestyle factors such hydration and diet as impacting skin’s appearance as opposed to product usage. As such, consumers seeking to improve the look of their skin may focus more on lifestyle rather than on spending in new products. Additionally, new formats such as mists and essences can increase the repertoire of products that people own. Finally, Hispanic consumers are more promised in the skincare market but are also value-driven shoppers.

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