Published on : Sep 08, 2017
Albany, New York, September 8, 2017: Frozen breakfast is a rapidly growing trend that has been gaining momentum for several years now because of on-the-go eating preference among consumers. According to a latest study findings, in U.S. the market for frozen breakfast foods has entered into a relatively stable period of stagnation, with frozen handheld options managing a degree of growth. To explore additional key details about the market, Market Research Hub (MRH) has recently added a study titled “U.S. Frozen Breakfast Foods - August 2017” to its vast archive. This is a consumer survey report which estimates and forecasts the frozen breakfast foods market on a global level. The study provides forecast between 2017 and 2022 based on total U.S. sales and fan chart forecast of frozen breakfast foods, at current prices, with 2012 as the base year.
Breakfast is the most important meal of the day. Nowadays, frozen breakfast foods can be a blessing on those groggy mornings when people are running short on time. In U.S., approximately 80% of consumers eat frozen breakfast foods, with 25% eating these foods as a snack and 25% eating them on the go. These are mainly preferred as they cater to consumer demand for easy-to-use and portable breakfast foods. For the purposes of this report, frozen breakfast foods are covered as per the following definitions, including frozen breakfast entrees (eg. breakfast bowls, pancakes etc.), frozen breakfast handhelds (eg. burritos, sandwiches etc.), frozen waffles and other frozen breakfast food (including toaster pastries, French toast sticks, etc).
As per the findings, the frozen breakfast food category, including waffles, pancakes and French toast, has seen relatively flat growth overall during the past year, due to consumer concerns about the healthfulness and ingredients of these products. But, handheld options point to consumer demands for category. Interestingly, a chief competitor to the category, restaurant breakfast menus, may well be encouraging consumers to view breakfast foods as a any-time-of-day meal, a notion which retail brands could leverage to increase usage of their breakfast options. It has been also analyzed that some other frozen handheld lines are adding new flavors to broaden their appeal and give customers more choices.
The market has been also segmented by distribution channels, which include online retailers, wholesalers, distributors, stores etc. Research finds that other retail channels encroaching upon supermarkets and restaurant competition potentially opening breakfast to new dayparts. The market perspective section describes that there is a competition from foodservices and even homemade breakfast options.
Moving further, the study designates to the consumer preference and current trends and factors in the market. Some of the major factors include Hispanic consumers, who make up more than 20% of Millennials, are having a major influence on young adults’ taste preferences. Hispanics consumers opt more for frozen breakfast options. In addition, number of households with children continues to decline is also a major factor.
Also, the next section of the report describes the details on brand innovations and the marketing and advertising activities of key players to remain competitive in this market. Tyson retains category lead, as Kellogg and General Mills stumb.
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