Published on : May 10, 2017
Albany, New York, May 10, 2017: The rapidly expanding global market of mobile value added services is the focus of a new study which has been recently broadcasted to the mega-repository of Market Research Hub (MRH). The report is titled as “Global Mobile Value-Added Services (VAS) Market 2017-2021” which analyzes the current market status and growth prospects for the coming few years. This study also presents the functional analysis of the mobile value-added services through the evaluation of the market drivers, challenges and innovation and prospects of this business for the period till 2021. For the better understanding of the market competitiveness, the report also includes a brief discussion of the key vendors operating in this market.
Geographically, the research study focuses on some of the major regions including Americas, APAC and EMEA; and finds that the market will show positive growth in the coming years, driven by the global demand for MVAS services. The reach and penetration of the internet enabled mobile handsets are very high across the globe and the tendency to use internet and internet based devices is growing rapidly, thus ultimately driving the MVAS market. As per the research findings, the global mobile VAS market anticipated growing at a CAGR of 17.65% during the period 2017-2021. One of the prime reason estimated for this rise is the rapid adoption of smartphones. Also, increase in usage of computing devices for multiple purposes, such as accessing apps, reading the news, surfing the web, checking e-mails, and interacting on social media is creating demand for mobile VAS services.
In the initial section, the research study delivers overall market overview along with key market highlights, market size, forecast and segmentation. Additionally, the report includes Porter’s Five Forces Model to determine the degree of competition in the mobile VAS market. VAS refers to the non-core services offered in the telecom sector. In mobile phones, value-added services (VAS) are user-friendly, saves times and convenient to use. For instance, users can download music or videos, read news headlines and book tickets at their convenience without the constraints of time and place. Such value added services in mobile industry add value to the standard offerings and services offered by the service providers. Also, it becomes easier for end-users to search for a location, find directions and avail location-based advertising for their necessities and find friends using location-enabled VAS.
The market has been segmented by platform and by product type. Mobile internet services and Mobile messaging services are the major platforms for MVAS. Messaging services include SMS and MMS, whereas internet services cover mobile money, mobile commerce, music, games, mobile LBS, advertising etc. Currently, increased use of mobile commerce is one of the major trends. Rising demand for entertainment services on mobile handsets is also a key trend being witnessed in the MVAS market.
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Furthermore, the report covers complete competitive outlook that includes market share and profiles of key players working in the global market. Key vendors in the market are America Movil, Comviva Technologies, Apple and Google. Other prominent vendors are AT&T, KongZhong, Nokia, Blackberry, OnMobile, Sprint, CanvasM Technologies and others.
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