Published on : Feb 15, 2017
Albany, New York, February 15, 2017: A new report by Mintel, focusing on the market of mobile network providers, especially in U.K. has been recently added to the wide offerings of Market Research Hub (MRH). This study analyzes the overall performance and growth of mobile network providers who are gaining significant importance in the region and it is entitled as “Mobile Network Providers U.K. January 2017 Report”. The research describes that with the constant rising fierce competition in the market, network operators are forced to concentrate on packaging service bundles and on promotions; and to explore more applications.
Initially, the report discusses the market scenario to analyze the market growth and competitiveness. The U.K. has one of the prime mobile markets in Europe, both in terms of revenue and by the number of subscribers. Also, there are dozens of mobile networks present in the U.K., who are providing broadly network services. While, the latest upgrade of networks are improving speed and approaching technology boundaries, on the other hand, the U.K.'s already reduced LTE coverage shows only least signs of expansion. As per the research study, in the recent years market have fluctuated slightly because competition on prices has exaggerated and post pay revenue are falling.
As the smart phones become a modern day essential for customers, they become increasingly data hungry which creates a high demand for better network services. Also, growths of mobile video viewing have been accelerated by short and live videos. The market performed well during the 2008 recession, but from the past few years, subscription revenues became slowdown. This may occur due to the impact of Brexit, and to explore this impact, the report has also provided detailed post-Brexit scenarios for the mobile network providers market, at current prices during the forecast period of 2016-21.
Moreover, the report states that network operators are reacting by trying to raise retention through mobile data suppleness and in particular, zero-rating (such as waiving data usage for apps or services), therefore shifting the cost from end users to network service providers. The market has also been characterized by developments in innovative data services that are delivered over upgraded networks, the bundling of mobile as a quad-play service & regulatory controls on charges.
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Currently, the biggest UK mobile networks providers are:
According to the study, EE is the biggest operator in the market which offers the best overall mobile network coverage in the U.K., providing 98% of the population with 3G and 4G. However, the 3G and 4G numbers vary significantly among the other three UK network providers. Additionally, the best U.K. network for customer service is O2 with 80% of its customer gratified overall with the service.
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