Published on : Jun 06, 2017
Albany, New York, June 6, 2017: Despite the low economic growth, the ready meals market continues to grow in Brazil due to drivers such as convenience, availability of ready meal in various regions and the product range targeting consumers of every income group. Seeing the various growth factors and to further analyze the market, Market Research Hub (MRH) has recently added an in-depth report titled as “Ready Meals - Brazil - May 2017” to its vast report repository. The researched report focuses on the Brazil ready meals market and provides various factors that ultimately affect the market growth.
According to this analysis, the consumers still desire home-cooked meals, without the inconvenience of long preparation times. This signifies that the market of ready meals is boosted by the meal kits as it allows the consumers to cook from scratch with less time utilization. Brazil’s ongoing economic struggles suggest a scenario in which more manufacturers need to create reduced or enhanced products that retail at affordable prices. The analysis shows that low-priced healthy options can keep consumers active in the category as well as bring new ones.
The researched report starts with the detailed overview and the products covered in this study. It further describes the market, market drivers, the companies & brands and the analysis of the ready meal category in Brazil. In the next section, the issues and insights for the market are listed that includes innovation in packaging: can help boost sales, expanding meal kits: bring in more consumers.
Moreover, the market is overviewed along with the present market size and the forecasted (2011-2021) Brazil retail sales of ready meals by value. The companies and brands in the business along with their market share is evaluated and listed. Finally, the launch activity and innovations are listed that includes new launches by JBS, new launches by BRF, and new launches by Hirota.
Lastly, the consumers are analyzed that shows that Pizza is the ready meal that is most consumed, functional benefits are desired by consumers, consumers don’t want to spend the time to prepare ready meals and innovation in packaging is a high priority among them. The study concludes by understanding the frequency of eating ready meals, factors that urge consumers to pay more, important factors for choosing the ready meal and the attitude of the people of Brazil towards the ready meal.
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