Published on : Sep 04, 2017
Albany, New York, September 4, 2017: There has been a healthy uptick in loyalty programs, with a large number of consumer enrolling into specific program. Moreover, categories that meet staple requirements account for greater consumer engagements. Chang in shopping patterns and shifting household structures indicate the tradition points collection systems may drop popularity. Factors as such suggest that loyalty programs are gaining traction as well as keeping shopper loyal. The latest report added to the vast repository of Market Research Hub (MRH) reveals that there is an optimistic outlook towards retailer loyalty programs in Canada. The report, which is titled “Retailer Loyalty Programs - Canada - August 2017” cites that growth is expected to continue in retail loyalty programs in Canada, owing to the favorable indexing in terms of consumer enrolments.
The report offers a systematic and insightful analysis of retail loyalty programs in the scope of the study, which covers marketers' efforts, shopping trends, marketing approaches and consumer behavior in Canada. In addition, opportunities, issues, and important market factors are also outlined in the report. From stealth pricing to tangible valuation of data assets, loyalty program are providing retailers with several benefits. In the start of the report, an appropriate definition of retailer loyalty programs has been provided in accordance with the primary objective of the study. The following portion of the report comprise of an executive summary that a brief overview of the current scenario.
According to the report, loyalty program participation is softer amongst millennial men. The report offer categorical analysis on the basis of states, age and gender. In addition, consumer proximity towards retailer loyalty program in different Canadian states has been taken into consideration while compiling the report. Marketing strategies such as flexibility in reward redemption, attractive rewards based on social engagement and rewards that are redeemable from multiple retailers are appealing the consumers, especially the female category. Tighter economic situations are making consumer more attuned to value.
The report also examines the retail landscapes in Canada, focused on proving key information about the major shopper category for household products and goods. Moreover, latest product marketing strategies by brands and retailers have also been discussed in the report. Loyalty programs are witnessing success in engaging women. At the same time, marketers are coming up with effective program management platforms to avoid errors and bungling. In the near future a certain amount of flux is expected to arise, while new options are like to emerge for the young consumers.
The report also includes a systematic comparative analysis between, the U.S and Canadian consumes’ attitudes towards retailer loyalty programs. Customization is expected to yield bigger gains for Canadian retailers as they are facing challenges in point based marketing schemes. However, instances of frustrations with loyalty programs among consumers have been noticed in some cases. Canadians are more likely to remain attracted towards redemption and personalized rewards. Moving further, the competition present in Canada along with shopping characteristics of various consumer classes is also thoroughly discussed in the report.
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