Published on : May 22, 2017
Albany, New York, May 22, 2017: Advancements in medicine and an increase in capitalism in the world as well as other factors all contributed to the development of the field of sports nutrition. Also, sports nutrition continues to boom as it becomes more widely available and as it broadens its appeal beyond athletes and body builders. Market Research Hub (MRH) has recently announced the addition of a study to its vast database, which is titled as “Sports Nutrition - Ireland - April 2017”. The study is primarily focused on the Ireland sports nutrition market and finds that there has been tremendous growth in the Health and Wellness trend in Ireland in recent years, and this has led to more Irish people engaging in what were once niche competitive sports such as bodybuilding and powerlifting.
With more extreme exercise regimes such as powerlifting and CrossFit becoming more mainstream, more consumers than ever are buying sports nutrition products. According to the study findings, Irish consumers are more active in exercising regularly. Recognizing the health benefits of regular physical activity, Irish consumers are exercising two to three times a week. This has boosted the demand for sport nutrition products. The report further analyzes that in 2017, the sales of sports nutrition products are anticipated to grow significantly in 2017, mainly due to a strong demand for high-protein products.
In the first section, the report starts by presenting the executive summary of the market along with market factors, consumer purchasing patterns, companies involved in the sports nutrition product development for gaining profit in the sales. It has been analyzed that nowadays a number of different sports nutrition products confuses Irish consumers. However, the demand is also increasing because of an important benefit of high-protein foods that it supports healthy lifestyles. Among different products, sports nutrition protein is a required supplement as part of a muscle building diet. Sports and energy drink the most popular sports nutrition products. Also, Cereal and snack bars the high-protein product of choice and high-protein yogurts popular among NI men and RoI women.
Moreover, another section describing the usage and benefits of sport nutrition products states that sports drinks are most popular but the majority of consumers don’t use sports nutrition products. Thus, Sports and energy drink NPD falls in UK and Ireland. In terms of age, Students want more information on sports nutrition; young and older Irish people show preference for high-protein products from mainstream brands. All of the mentioned key factors points to a strong market for sports nutrition brands to target and focusing on how their products aid rapid recovery between frequent exercise will pique active Irish consumers’ interest and inspire greater usage of sports nutrition products to support their fitness objectives.
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