Published on : Jul 29, 2016
Albany, New York, July 29, 2016: Market Research Hub (MRH) announces the addition of a new research study to its comprehensive collection of research reports. The 16-page research study, titled “Success Case Study: TRESemmé Haircare in Brazil; Keeping pace with socio-economic challenges to meet consumer demand,” is projected to help the readers and decision-makers in identifying the marketing strategies and business policies adopted by TRESemmé in order to strengthen its position in Brazil in the forecast period.
The research study has provided the historical data and estimated figures of the TRESemmé haircare market in Brazil. In addition, recommendations given by industry specialists have been included in the research study to guide the new and existing players in formulating effective business policies. It will also help in determining the key consumer trends that are contributing towards the growth of the overall haircare market in Brazil.
TRESemmé, which was formed in 1947 in the U.S., has gained immense popularity in the last few years. The brand has a wide range of products, such as hairsprays, shampoos, conditioners, gels, and dry shampoos, to suit the requirements of consumers across the globe. In 2011, Unilever introduced TRESemmé in the extremely competitive haircare market in Brazil. The brand has maintained its image by presenting salon-quality products at comparatively affordable prices, thus creating a niche for itself in Brazil. According to the research study, TRESemmé is estimated to grow at a progressive rate in the next few years in Brazil.
The new haircare line that has been introduced by TRESemmé has taken advantage of the present socioeconomic conditions in Brazil. The brand has presented itself as a high-end brand; however, the products are comparatively affordable, which is expected to attract the middle-class consumer base in the country. TRESemmé has designed its policies and strategies in accordance with the changing economic conditions, targeting the middle-class population. The company is also spending an enormous amount on advertising its products to boost its sales figures in the near future.
The increasing number of distribution channels in Brazil has also contributed extensively towards the growth of the TRESemmé haircare market by making products available to consumers across the country. The introduction of new products and packaging and marketing tactics is anticipated to boost the demand for TRESemmé products in the next few years.
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The research study has provided an overview of TRESemmé, including the contact information, inception details, business policies, financial status, SWOT analysis, and recent developments if any. The research study has also thrown light on the other key players operating in the Brazil haircare market, which are expected to compete intensely with TRESemmé in the coming years. The report has provided insights into the failed innovations by other brands, which are helpful in formulating successful strategies.
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