Published on : May 26, 2017
Albany, New York, May 26, 2017: As the alcoholic drinks categories continue to evolve, a new wave of trends has emerged to help shape developments in the sector. A new report, focusing on the top trends in alcoholic drinks industry has been recently broadcasted to the wide database of Market Research Hub (MRH) and titled as “Top Trends in Alcoholic Drinks 2017: Exploring the latest trends in beer, cider, spirits and wine categories”. This report shows how consumers are driving new trends introduced by the crucial players which will influence the consumption of beer, cider, spirits and wine in the coming years.
Analysts map out five innovative trends such as craft movement, weight management, moderation and avoidance, ethical alcohol and novelty factor that are shaping the alcoholic drinks market. As per the key findings, the alcoholic drinks sector represents a highly dynamic space for growth as consumer’s quest for experimentation continues to progress. Nowadays, living ethically is becoming more central to consumer lifestyles and is permeating the alcoholic beverage space, and thus consumers are increasingly on the lookout for unique and novel products within the alcoholic beverage industry.
It has been also analyzed that nearly half of global consumers aged between 25 and 34 years say the quality of the production process is important to them when it comes to choosing alcoholic drinks. With the growing awareness towards health, consumers are looking to moderate their alcohol consumption amid growing health concerns around alcohol-related disease and weight gain, while technological innovation is increasing opportunities for free-from alcoholic drinks.
As the trend for innovation in drinks sweeps over the sector, experimental consumers are seeking out new and genuine alcoholic products, including products that blend ingredients or processes from multiple beverage categories, such as spirits and beer. The craft beer boom is having spill-over effects on other alcoholic beverage industries, including the spirits and wine sectors. After whiskey & craft beer, the venders surveyed were most willing to expand shelf space for wine. Helping sustain the wine category has been the recent rise of sparkling and premium bottles.
For many years the trend was limited to wine pairings. However, recent developments within the alcoholic drinks sector have created new opportunities for brands to position alternative products as pairing options. Beer and cider have become equally appealing choices, and products that feature labels with pairing suggestions will be in demand in the market.
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Major companies mentioned in the report, include Garcon wines, Fair Spirits, Innis & Gunn, Pionier, Musclefood, Seedlip, Suntory, Truly Spiked Sparkling, Thomson & Scott, Firebox and Perry’s Cider.
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