Published on : Jul 24, 2017
Albany, New York, July 24, 2017: At present, the growing older population around the globe requires more reliable and healthy fast-moving consumer goods (FMCG). To discuss in detail, Market Research Hub (MRH) has recently added a study titled as “TrendSights Analysis: Aging Populations - How brands can accommodate the growing proportion of older consumers” to its vast report repository. FMCG are the products that are sold at relatively low cost but have a small shelf life. Some of the basic examples of FMCG are non-durable goods such as toiletries, soft drinks, over-the-counter drugs, processed foods and many other consumables. The report discusses the future of the FMCG products trend for the growing aging population in simplistic segregations.
On the global scale, the older population is not only growing but accelerating at a fast pace. This majority has a massive impact on societies as well as on FMCG brands. As a consequence, FMCG brands will have to accommodate to this group by addressing their concerns that roll around trust, transparency, and quality; while also meeting their health and wellness needs. According to an analysis, 68% of consumers aged over 55 who buy personal care products say that, no matter how familiar/trustworthy/risk-free a product is, their product choice in personal care is always influenced. Moreover, 62% of consumers aged over 55 mentioned about how a product impacts their health and wellness, which eventually influences their product choice in food. Looking deeper into this analysis, 87% of consumers aged over 55 seek on-pack information that allows them to see where it was made; acting as an appealing factor. This analysis helps to resolve some problems in the market growth and achieve a sustainable market of FMCG products for the older generation.
The provided detailed report, does clear some general aspects and questionnaire for the reader related to the current trends in the FMCG market. The various questions discussed include; the definition of aging populations, the importance of aging population, the drivers that move the aging populations towards the FMCG, the reason that capitalized aging populations and finally the next step by the brands to accommodate the aging population. The report is detailed with various trend analysis with varying reasons to buy them; understanding the needs and desires of the growing older consumers population, detailing the main opportunities within this trend and how this trend is affecting a variety of industries.
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