TrendSights Analysis Focusing on Moderation & Avoidance which is Empowering Consumers to Avoid Specific Ingredients


Published on : Jul 25, 2017

Albany, New York, July 25, 2017: Moderation is a key strategy for weight loss and more than half of the consumers are trying to lose weight globally by eating smaller portions. This trend is limiting the FMCG market for specific ingredients or products. To further analyze the issue, Market Research Hub (MRH) has recently added a detailed study titled as “TrendSights Analysis: Moderation & Avoidance-Empowering consumers to limit or avoid specific ingredients, or products; by choice or necessity” to is vast report archive. This report compares the relevance of moderation & avoidance in each industry across the FMCG space, and discusses the key opportunities trending in the consumer market.

The current analysis shows that many consumers are exhibiting or restraining some ingredient or products in FMCG industry as a means of supporting or improving their well-being. In doing so, they are limiting or avoiding many “villain” ingredients by choice or necessity for the long-term health benefit. Also, for many consumers’ moderation or avoidance behavior is done through choice; however, others are forced to do so by necessity, say for medical reasons or required to do out of religion or culture.

The research provides information for the scope of the brand market in a clear manner. It is further analyzed that, the majority of consumers in today’s time are driven to experiment with new flavors and fragrances as a result of curiosity. Also, some consumers are bound by lack of time, choice overload, and brand loyalty, which may present barriers to consumer experimentation. The report also encloses useful data which includes, one-third of global consumers are legally allowed to drink alcohol but they abstain from doing so altogether. Lastly, six in every 10 consumers globally are concerned about the impact of chemicals on their health and appearance, opting for natural formulations to avoid chemical ingredients.

The concerned analysis helps in gaining insight into the different routes through which FMCG brands can stimulate consumer demand by helping consumers moderate or avoid specific villains, vices, and impurities. Comparing the relevance of moderation & avoidance in each industry across the FMCG space and learning what the key opportunities are, this report is known to educate the readers quite precisely. Lastly, the report identify the innovation implications of moderation & avoidance for the FMCG sector to understand the overall trend insight.

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