Published on : Nov 14, 2016
Albany, New York, November 12, 2016: A latest report has been added to the vast repository at Market Research Hub (MRH) that offers key pointers related to UHD TV and Immersive video market analysis. The report is titled, “UHD TV and Immersive Video”; which highlights the concepts and viewing methods of UHD’s along with an overview of current UHD services and the first impression of immersive video with its features. The impact of the new formats along with the video value chain are also analyzed.
This report presents the current state of Ultra-High Definition TVs and immersive video technologies to improve the image quality for a better experience. Recent technological developments in the audiovisual field, through new formats and innovative equipment delivers greater immersion and improved High Definition (HD) representation of the real world. But at present HDTV has become an old news and the electronics industry has decided to drive another new technology i.e. Ultra HD, also known as 4k ULTRA HD TV. This new format which offers a resolution of 3840×2160, has so far been reserved to super-high-end TVs. A great innovation of Ultra high definition presents brighter picture with the inclusion of curved screen UHD TVs that are slowly making their way to the market. On the other hand, Immersive videos have some unique features like, it allows the user to move around the camera without any limits. It is basically called as 360 degree video.
Additionally, the clear benefits of 360 degree videos are also defined in the report. In March 2015, YouTube officially launched the facility for users to view/upload 360-degree videos, with playback on its website and its Android mobile apps. Apart from the unlimited prospects for the viewers and content creators, it also encourages engagement and because of this it has over 3 times conversion rate of traditional video content and 30% higher repeated view rate. It’s clear that your audience is likely to respond better to your marketing efforts if they have immersive, 360 degree video content to interact with. Google also announced that it would team up with virtual reality camera manufacturers to make it easier for creators to upload 360-degree content. Facebook followed this suit in September 2015.
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Further, the report provides the impact of the new formats on the technical chain that includes production and post-production, distribution and devices that are compatible for UHD contents. Finally, the report also highlights at the major challenges faced by the television, internet and consumer electronics industries regarding these innovations.
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