New Report Offers Insights on Attitudes towards Private Label Alcoholic Drinks – UK August 2017


Published on : Sep 14, 2017

Albany, New York, September 14, 2017: A new report offering insights on the attitudes towards private label alcoholic drinks has been added to the vast database of Market Research Hub. The report, titled, “Attitudes towards Private Label Alcoholic Drinks - UK - August 2017” is examines the consumer behavior towards private label alcoholic drinks.

The report discusses how producers of private label alcohol can promote their legacy background and raise awareness among consumers on how these drinks are prepared, use of key ingredients, and manufacturing location to elicit more trust from consumers. In the same vein, producers can also highlight the skills and expertise of their in-house workforce further leading to more confidence of consumers in private label alcoholic.

The report shares important volume and value statistics with regards to brands and private labels share of sales in UK’s alcoholic retail market for the period 2014 – 2015 and 2016 – 2017. This report also shares data on CPI change in annual percentage and regular pay in AWE monthly for the period January 2012 and May 2017.

According to the report, private alcohol labels have been able to react as well as adapt to the continuous changing market. The report claims that own-label accounts for 14% of alcoholic drink launches by sharing numbers for private labels share of total launches per category in the UK between 2013 and 2017. Brands dominate adspend, while discounters control and steadily grow their share of adspend.

The report has also published numbers for the month of May 2017 in regards to purchasing of branded and own-label alcoholic drinks / preference for branded and own-label alcoholic drinks, by different occasions / perceptions of branded and own-label alcoholic drinks / enticements for buying more own-label alcoholic drinks over branded ones / attitudes towards branded and own-label alcoholic drinks

The report opines that the local market and super market should be more vocal about their own expertise as it helps building trust over consumers as they become more open to own-label during casual gatherings. There is no doubt that the brands hold a commanding position in the UK’s alcoholic drinks market but share of sales for private labels too edge upwards and pose strong competition for brands in wine. The report also opines that private labels struggle to compete in beer and cider, and brands are also able to extend their lead in spirits.

The report provides in-depth analysis on the latest retail data including brands and private labels share of sales in the UK, share of different drink types in private label and branded alcoholic drinks retail volume sales for the period 2014-2015 and 2016-2017.

This report also offers range of data as percentage point growth in private labels share of value and volume sales in the UK alcoholic drinks retail market, by segments where private label is gaining and losing volume share for the period 2014-2015 and 2016-2017. The impact of Brexit has also been discussed, as it has led to higher prices for imported alcohol, along with changes in RPI of alcoholic drinks.   

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