United States Over-The-Top Video Market Evaluated and Forecasted for Positive CAGR by 2022


Published on : May 18, 2017

Albany, New York, May 18, 2017: The improved and superfast internet speed along with the large market of smartphone provides immense opportunity for the Over-The-Top (OTT) video market. Based on the above OTT market fact, an in-depth study has been added by Market Research Hub (MRH) which is described in a precise report titled as “United States Over-The-Top Video Market Report 2017”. The report provides a forecasted overview of the United States Over-The-Top Video Market for the time period 2017-2022 and anticipates an upward CAGR for the stated forecasted period.

 OTT stands for “over-the-top,” the term used for the delivery of the video, audio or any other media transmitted content via the internet, without any subscription to a traditional cable or satellite service. The relevant consumers can access OTT video content through internet-connected devices such as phones (including Android, iPhone, and Windows-type mobile devices), set-top boxes, smart TVs, gaming consoles, tablets, along with desktop and laptop computers.

 The report starts with the United States Over-The-Top video overview with a brief description of the product and the scope of OTT video market. Further, the OTT video is classified and compared on the basis of product category. The main OTT video market products described in the report are Mobile Devices and Non-Mobile Devices. The United States Over-The-Top video market is also compared by application for 2012-2022; the major applications or end users compared in the report are Adults and Children. Considering the geographical front, the U.S. regions targeted in the report are- The West, Southwest, The Middle Atlantic, New England, The South, and The Midwest. Moreover, the United States Over-The-Top Video sales & growth rate and revenue & growth rate is also analyzed for 2012-2022.

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Moving further in the report, the main suppliers/players of the United States OTT video are evaluated and listed. The top players included in the researched report are Telecom Operators, Mobile Operators, Pure-Play OTT Players, Broadcasters, Pay-TV Providers, Viber, WeChat, Skype and Google Allo. The study further provides the detailed analysis of the U.S. Over-The-Top Video manufacturing cost with analysis of key raw materials, price trend of key raw materials, key suppliers of raw materials and market concentration rate of raw materials. The proportion of manufacturing cost structure, industrial chain, sourcing strategy, downstream buyers, and detailed marketing strategy is also discussed in detail. Lastly, the distributors/traders list is provided and market effect factors are analyzed and carefully mentioned in the report.The market effect factors are discussed for Technology Progress/Risk, Consumer Needs/Customer Preference Change and Economic/Political Environmental Change that may affect the market growth as future consequences.  

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