Published on : Sep 14, 2017
Albany, New York, September 14, 2017: The cruise market in the U.S. is expected to witness a steady growth over the next couple of years. The tourist attraction has increased due to arrival of new ships that are innovative and have greater capacity. Cruising is considered as a fun-filled vacation and more people are opting for it. Cruiser are looking for a personalized experience that include flexibility and ample amount of time to explore desirable destinations. Moreover, these cruises offer luxury treatment, exciting activities and a variety of dining options and top quality entertainment programs to occupy passengers’ time aboard. Market Research Hub (MRH) has recently updated its database with a new report titled “Cruises - US - September 2017”.
In the initial part of the report, a brief introduction of the cruise market in the U.S. has been given for scope of the research. In the following section, an overview of the U.S. cruise industry has been outlined, which discuss the current industry scenario and its future scope. The study on the cruises market in U.S. covers market size, value and key drivers boosting the growth of the market. As per the report, cruises are losing out to new land-based vacations that are offering more thrill and excitement to vacationers. The report also evaluates cruise value by captured and potential cruisers. There is a strong desire among people to spend their vacation in the best possible way and cruising remains an exciting prospect.
The report also aims to provide valuable information on the competitive landscape, market share and investment opportunities. Despite being dominated by three prominent players, the cruise market in the U.S. remains attractive for new contenders. There is a high potential of new-to-cruising crowd and hence, turning passenger interest into action will reflect favorably on the growth of the market. In addition, factors such as adding new destinations, exotic island tour and offering authenticity is expected to lure more passengers.
The report also provides a complete breakdown of total number of cruise passengers originating in the U.S. between 2012 and 2017. The report finds that Bahamas is one of the hottest cruise travel destination in the country as its unique experiences and beaches entice travelers. Casinos in cruise continue to attract the adult passenger section, while many of young passengers prefer relaxing outdoors. Trends of more frequent cruising is likely to continue in 2017 and beyond. In the last three years, there has been a significant rise in the number of cruises taken up by passengers.
Also, the report discusses about some of the key strategies implemented by leading players operating in the market. Royal Caribbean Cruises Ltd, Genting Hong Kong Ltd, Carnival Corporation & plc, Disney Cruise Line, Princess Cruises, Holland America Line, Regent Seven Seas Cruises, Crystal Cruise Lines and Norwegian Cruise Line Holdings, are the leading cruise companies that find a mention in the report. The report also evaluates the annual global revenues of leading contemporary cruise brands as well as makes a competitive analysis of key market players.
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