U.S. Fruit Market to Gain Substantial Growth by the End of 2022 Due to Rising Health Consciousness of Americans


Published on : Jul 07, 2017

Albany, New York, July 7, 2017: In the United States, fruit consumption has grown over the past two decades as Americans respond to diverse factors. Some of the major factors are increased purchasing power, changing consumer perceptions and habits towards better health. A new study, covering the current market trends driving in the U.S. fruit market has been broadcasted to the broad repository of Market Research Hub (MRH), which is titled as “U.S. Fruit- June 2017”. The report estimates and forecasts market size by the end of 2022, along with several factors influencing the market growth positive. To analyze the clear vision of the market, the study considers consumer behavior towards the fruits, company and brand sales, fruit purchases in the U.S.

It is well identified that fruits are defined as a product of vegetable growth edible to humans. Fruit consumption has been publicized to be an important part of any diet leading towards good health and Americans’ growing health consciousness is partly responsible for fruit's ascent. Initially, the study presents an executive summary of the fruit market, covering its major categories that are in demand. The report covers all the dominant trends and drivers playing a major role in the growth of the fruit market over the forecast period.

As per the findings, fruit consumption in the United States has increased over the past two decades along with the Nation’s prosperity and the fruit sales has been surpassed $50 billion and the total market sales are driven by fresh fruits. The fresh fruits chosen for the study include bananas, papayas, pineapples, grapes, mangoes/guavas, avocados and other fresh fruit imports. Moreover, the fruit market also continues to experience continued growth due to its near universal consumption and an increased interest in healthy fresh snacks among consumers. The study further also adds that increased consumption in the United States has been influenced by several factors, including increased domestic production, product convenience, technological improvements that maintain the quality of fruit for greater periods of time and modify products to meet consumers preferences and greater availability of products through trade.

Further, the study talks about the issues present in the market. Though the fruit market as a whole is growing, the canned/jarred fruit segment faces year-over-year declines as consumers perceive these products as too processed and too high in sugar. While other channel fruit sales growth is outpacing supermarkets. On the other hand, major opportunities for the fruit market is that more than half of Americans are dieting and organics become more common among consumers because they believe in the environmental benefits of organic fruits.

Later, the study profiles the key market players in the U.S. along with their recent innovations and efforts to attract consumers. Dole and Del Monte has innovated the fruit cup which is in demand. Apart from that fruit chips and dates are trendy dried fruits and ugly fruits is also an attractive opportunity for the customers.

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