Sports Betting - UK - August 2017

Sports Betting - UK - August 2017

Aug 2017 Mintel LifestyleN/A Price :
$ 2584
The sports betting market, now dominated by online activity, is looking for mobile users to extend their staking habits beyond the home and for social media to finally come of age as a platform for play.
Table of contents

OVERVIEW
What you need to know
Covered in this Report
EXECUTIVE SUMMARY
The market
Betting boom breaks 3 billion barrier
Figure 1: Forecast of consumer expenditure* on sports betting, 2011/12-2021/22
Online lead looks a near-2/1 shot
Figure 2: Consumer expenditure on sports betting, by channel, 2015/6
Power of digital draws football level with racing
Figure 3: Consumer expenditure on sports betting, by sport and channel, October 2015-September 2016
The consumer
Sport second favourite with gamblers
Figure 4: Participation in gambling activities, June 2017
Football forges ahead
Figure 5: Sports bet on during the past year, June 2017
Social media edges into the picture
Figure 6: Methods of sports betting, June 2017
Sports bettors on verge of mobile-first
Figure 7: Devices used to bet on sport online, June 2017
In-play stays firmly in-home
Figure 8: Remote sports betting locations, June 2017
Studying the form extends to sportsbook choice
Figure 9: Sports betting habits, June 2017
Female market responds to a more personal approach
Figure 10: Interest in sports betting innovations, June 2017
What we think
ISSUES AND INSIGHTS
Solving smartphones mobility challenge
The facts
The implications
Social media: Finally worth a bet?
The facts
The implications
THE MARKET WHAT YOU NEED TO KNOW
Betting boom breaks 3 billion barrier
Online spending gap continues to widen
Younger digital crowd sets up footballs equaliser
Sports betting technology gets mobile, personal and social
MARKET SIZE AND FORECAST
Betting business breaks 3 billion barrier
Figure 11: Consumer expenditure on sports betting*, 2011/12-2021/22
Forecast
Figure 12: Forecast of consumer expenditure on sports betting, 2011/12-2021/22
Forecast methodology
MARKET SEGMENTATION
Online lead looking like a 2/1 shot
Figure 13: Consumer expenditure* on sports betting, 2014/15-2016/17
Digital football catches retail racing
Figure 14: Consumer expenditure on sports betting, by sport and channel, October 2015-September 2016
E-sports continue growing up
MARKET DRIVERS
Betting shops back under the microscope
Figure 15: Betting shop numbers, March 2013-March 2017
Multichannel a singular success
Figure 16: Levels of multichannel sports betting, June 2017
Technology still the main market mover
Figure 17: Use of smartphones and/or tablets to gamble online, by activity, March 2017
Retail betting more vulnerable to economic downturn
Figure 18: Current financial situation compared to a year ago, by financial situation, January 2017
COMPANIES AND BRANDS WHAT YOU NEED TO KNOW
Merger creates a new market leader
Social media attracts new followers
Warmer pools look more inviting
Adspend growth driven by online
MARKET SHARE
Merger puts a new name on top
Figure 19: UK sports betting market, by operator share of revenue, 2016
LAUNCH ACTIVITY AND INNOVATION
Punters play the numbers game
Brands and bettors enjoy the personal touch
A winning bet on social media at last?
Bettors sharing slips, tips and stakes
Market dips a toe back in the pools
ADVERTISING AND MARKETING ACTIVITY
Online competition fuels spending boom
Figure 20: Total recorded above-the line, online display and direct mail advertising expenditure of leading sports betting operators*, 2014-16
Photo finish between television, digital and print
Figure 21: Total recorded above-the line, online display and direct mail advertising expenditure of leading sports betting operators, by media type, 2014-16
Horseracing sponsorship re-opens for business
THE CONSUMER WHAT YOU NEED TO KNOW
Sports on second step of the gambling podium
Football leads racing on aggregate
Social channels move onto the sports betting radar
Smartphones pull level with laptops
In-play stays in-home
Studying the form spreads from bets to brands
The personal touch holds female appeal
SPORTS BETTORS
Better-off bettors still watching their wallets
Figure 22: Participation in gambling activities, June 2017
Early retirement limiting potential player pool
Figure 23: Lapsed and potential interest in sports betting, June 2017
SPORTS BET ON
Football wins home and away
Figure 24: Sports bet on during the past year, June 2017
Horseracings best form lies in the past
Figure 25: Sports bet on in the past, June 2017
Quick-play products can attract a younger crowd
Figure 26: Sports of interest to potential bettors, June 2017
SPORTS BETTING CHANNELS
Social and self-service the next disruptive technologies
Figure 27: Methods of sports betting, June 2017
SPORTS BETTING DEVICES
Smartphones running neck and neck with laptops
Figure 28: Devices used to bet on sport online, June 2017
REMOTE SPORTS BETTING LOCATIONS
Pub scene primed to get social
Figure 29: Remote sports betting locations, June 2017
Sports betting starts to get out more
Figure 30: Remote sports betting, in-home v out-of-home, June 2017
SPORTS BETTING HABITS
Savvy shopping threatens betting brand loyalty
Figure 31: Sports betting habits, June 2017
A new generation embraces sports bettings social side
Figure 32: Participation in social betting activities, June 2017
SPORTS BETTING INNOVATIONS
A head start for live data
Figure 33: Interest in sports betting innovations, June 2017
Stadium bettors mind the gap
Figure 34: Interest in sports betting innovations among bettors who stake in-person at sports events, June 2017
APPENDIX
Data sources
Abbreviations
Fan chart forecast
Figure 35: Forecast of consumer expenditure on sports betting 2016/17-2021/22

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