The Leisure Outlook - UK - August 2017

The Leisure Outlook - UK - August 2017

Sep 2017 Mintel LifestyleN/A Price :
$ 2571
Leisure activities are driven by younger Millennials and parents of under-16s. Eating at pubs is a popular leisure activity, yet so is staying-in and ordering a takeaway. As the pay squeeze intensifies, more people are turning to free activities such as museums and galleries. Meanwhile, people are continuing to focus on active lives and exercise which is driving the gym industry. Venues are modernising communications between visitor and activity through the use of advanced technologies such as virtual reality and 4D experiences in a bid to drive footfall
Table of contents

KEY FINDINGS
Younger Millennials are propping up the leisure economy
FREQUENCY OF LEISURE ACTIVITIES
Eating at pubs is the most popular leisure activity
Consumers appetite for fast food grows
Figure 1: Frequency of leisure activities, July 2017
Younger generations express interest in theatre or cinema
Users across all age groups enjoy drinking at pubs
Technology increases footfall in gyms/leisure centres
Free leisure consumers boost museum/art gallery visits
Getting younger Millennials into visitor attractions
Takeaway/home delivery becomes ubiquitous
Figure 2: Frequency of leisure activities, July 2016-17
SPENDING ON LEISURE ACTIVITIES
Diners are spending up to 20 on a fast food meal
Figure 3: Approximate spending, July 2017
Spending at pubs is holding up well
Figure 4: Approximate spending, July 2016-17
Consumers are spending more at nightclubs
Parents are big spenders in casual dining restaurants
BEHAVIOURS TOWARDS PUB ACTIVITIES
There is scope for websites and social media to trigger visits
Live sports the biggest loser of the season
Figure 5: Pub/bar visitors behaviours, July 2016-17
WHAT IT MEANS
UK's 'experience economy' is on the rise despite headwinds

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