Video Games and Consoles - UK - September 2017

Video Games and Consoles - UK - September 2017

Sep 2017 Mintel MediaN/A Price :
$ 2571
The launch of the Nintendo Switch is reinvigorating a video game market that is declining as it enters the fourth year of the current console generation. Developers are adopting post-purchase micro-transactions as a revenue stream, making player retention a more important focus for console games than it has been in the past success with this stream could help balance out future declines in software sales.
Table of contents

OVERVIEW
What you need to know
Products covered in this Report
EXECUTIVE SUMMARY
The market
Video game market to return to growth in 2017
Figure 1: Value of the UK video game and console market, 2012-17
Figure 2: Forecast for the value of the UK video game and console market, 2012-22
Nintendo Switch launch drives hardware sales growth
The Netflix of video games
The mobile model for video games
Companies and brands
Microsoft reveals Project Scorpio as the Xbox One X
Sony launches PS VR and the PS4 Pro for the 2016 holiday season
Twitch aims to put itself at the heart of the video game market
Overwatch League set to launch in late 2017
Switch launch sees Nintendo lead advertising expenditure
Launch of the Switch helps Nintendo boost its position in the market
Figure 3: Estimated share of UK games console sales, by volume, 2016 and 2017 (to date: 01/01/2017-03/06/2017)
PS4 and Xbox One continue to dominate software sales
Figure 4: Estimated share of UK video game sales, by volume, 2016 and 2017 (to date: 01/01/2017-03/06/2017)
The consumer
Static and portable console ownership both up in Q2 2017
Figure 5: Static and portable console ownership, December 2013-June 2017
Xbox One S outperforming PS4 Pro in the UK so far
Switch in as many homes as the PS4 Pro
Figure 6: Static games console ownership, June 2017
Figure 7: Portable games console ownership, June 2017
Purchase plans suggest strong holiday season for PS VR and Nintendo Switch
Figure 8: Console and video game technology purchase plans, June 2017
Digital retail on par with physical for gamers who buy games regularly
Figure 9: Video game purchasing frequency, June 2017
55% of portable owners play games multiple times a week
Figure 10: Gaming frequency, June 2017
Infrequent players demonstrate the importance of retention for console games
Local multiplayer could boost the Nintendo Switchs proposition for younger consumers
Figure 11: Attitudes to gaming, June 2017
One in four gamers watches eSports tournaments
Figure 12: Attitudes to eSports, broadcasting gameplay and viewing gameplay, June 2017
What we think
ISSUES AND INSIGHTS
The mobile model for console gaming
The facts
The implications
Developing an eSports audience
The facts
The implications
THE MARKET WHAT YOU NEED TO KNOW
Video game market to return to growth in 2017
Nintendo Switch boosts hardware sales
The Netflix of video games
The mobile model for video games
MARKET SIZE, SEGMENTATION AND FORECAST
Video game market to return to growth in 2017
Figure 13: Value of the UK video game and console market, 2012-17
Figure 14: Forecast for the value of the UK video game and console market, 2012-22
Nintendo Switch expected to reinvigorate hardware sales
Figure 15: Volume of the UK games console market, 2012-17
Figure 16: Forecast for the value of the UK games console market, 2012-22
Figure 17: forecast for the volume of the UK games consoles market, 2012-22
but decline in software sales likely to continue
Figure 18: Volume of the UK video game software market, 2012-17
Software sales expected to become more consistent over the next five years
Figure 19: forecast for the value of the UK video game software market, 2012-22
Figure 20: Forecast for the volume of the UK video game software market, 2012-22
Forecast methodology
MARKET DRIVERS
Nintendo Switch launch boosts hardware sales
Figure 21: the Nintendo Switch
The Netflix of video games
The mobile model for PC and console games
Brexit pushes up the prices of in-game items
COMPANIES AND BRANDS WHAT YOU NEED TO KNOW
Launch of the Switch helps Nintendo boost its position in the market
PS4 and Xbox One continue to dominate software sales
Microsoft reveals Project Scorpio as the Xbox One X
Sony launches PS VR and the PS4 Pro for the 2016 holiday season
Twitch aims to put itself at the heart of the video game market
Overwatch League set to launch in late 2017
Switch launch sees Nintendo lead advertising expenditure
MARKET SHARE
Launch of the Switch helps Nintendo boost its position in the market
Figure 22: Estimated share of UK games console sales, by volume, 2016 and 2017 (to date: 01/01/2017-03/06/2017)
PS4 and Xbox One continue to dominate software sales
Figure 23: Estimated share of UK video game sales, by volume, 2016 and 2017 (to date: 01/01/2017-03/06/2017)
LAUNCH ACTIVITY AND INNOVATION
Microsoft reveals Project Scorpio as the Xbox One X
Figure 24: The Xbox One X
Sony launches PS VR and the PS4 Pro for the 2016 holiday season
Figure 25: PS VR Headset with PS Move controllers
Twitch aims to put itself at the heart of the video game market
Microsoft develops its own livestreaming platform, Mixer
Overwatch League set to launch in late 2017
Figure 26: The Overwatch League Logo
GAME Belong
Figure 27: Belong gaming space
Atari announces the Ataribox
Figure 28: The Ataribox
ADVERTISING AND MARKETING ACTIVITY
Switch launch sees Nintendo lead advertising expenditure
Figure 29: Total above-the-line, online display and direct mail advertising expenditure on video games and consoles, 01/08/2016-01/08/2017
Nielsen Ad Intel coverage
THE CONSUMER WHAT YOU NEED TO KNOW
Static and portable console ownership both up in Q2 2017
Xbox One S out performing PS4 Pro in the UK so far
Switch in as many homes as the PS4 Pro
Purchase plans suggest strong holiday season for PS VR and Nintendo Switch
Digital retail on par with physical for gamers who buy games regularly
Over half of portable owners play games multiple times a week
Infrequent players demonstrate the importance of retention for console games
Local multiplayer could boost the Nintendo Switchs proposition for younger consumers
One in four gamers watches eSports tournaments
CONSOLE OWNERSHIP
Static and portable console ownership both up in Q2 2017
Figure 30: Static and portable console ownership, December 2013 - June 2017
Xbox One S outperforming PS4 Pro in the UK so far
Switch in as many homes as the PS4 Pro
Figure 31: Static games console ownership, June 2017
Figure 32: Portable games console ownership, June 2017
Almost all Switch owners own at least one other console brand
Figure 33: Repertoire of console ownership, June 2017
PS VR adoption low but not insignificant
Figure 34: Virtual reality headset usage, by static console ownership, June 2017
VIDEO GAME AND CONSOLE AWARENESS AND PURCHASING
Awareness of Xbox One X is low
Figure 35: Awareness of new consoles and gaming technology, June 2017
Purchase plans suggest strong holiday season for PS VR and Nintendo Switch
Figure 36: Console and video game technology purchase plans, June 2017
Xbox One owners more likely than PS4 owners to consider upgrading
Nintendo Switch has strong appeal for 3DS owners
Figure 37: Console and video game technology purchase plans, by console ownership, June 2017
Digital retail on par with physical for gamers who buy games regularly
Figure 38: Video game purchasing frequency, June 2017
GAMING FREQUENCY
Over half of portable owners play games multiple times a week
Figure 39: Gaming frequency, June 2017
Infrequent players demonstrate the importance of retention for console games
Expansion packs and time-limited events are effective retention tools
Alternative ways of retaining players
ATTITUDES TO GAMING
Local multiplayer could boost the Nintendo Switchs proposition for younger consumers
Figure 40: Attitudes to gaming, June 2017
Figure 41: Interest in hybrid console concept, by those aware of Nintendo Switch vs all gamers, June 2017
One in four gamers watches eSports tournaments
Xbox One a more popular broadcasting platform than PS4
Figure 42: Attitudes to eSports, broadcasting gameplay and viewing gameplay, June 2017
APPENDIX DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
APPENDIX MARKET SIZE AND FORECAST
Total market value forecast
Figure 43: Forecast for the value of the UK video game and console market, 2012-22
Hardware value forecast
Figure 44: Forecast for the value of the UK games console market, 2012-22
Hardware volume forecast
Figure 45: Forecast for the volume of the UK games console market, 2012-22
Software value forecast
Figure 46: Forecast for the value of the UK video game software market, 2012-22
Software volume forecast
Figure 47: Forecast for the volume of the UK video game software market, 2012-22
Forecast methodology

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