China Cosmetic Surgery and Services Market Rises with Increased Consciousness for Aesthetics

Published On : May 27, 2016

Cosmetic surgery is a type of plastic surgery that is usually performed to enhance the aesthetic quotient of an individual. Cosmetic surgery can be carried out on any part of the body. Cosmetic surgery products are typically manufactured using natural ingredients, minerals, and chemicals. Technological advancements in cosmetic surgery procedures along with the increasing desire among individuals for beauty is primarily driving the cosmetic surgery market globally. In China, particularly, economic development and increasing per capita income have been reasons for the increasing spending on cosmetic procedures for aesthetic appeal.

Cosmetic surgery is largely carried out for the enhancement of one’s appearance. It thereby helps to improve the confidence level and self-esteem of an individual. On the contrary, cosmetic surgery has chances of complications that can be devastating and damage the original looks of an individual. The scope of cosmetic surgery includes:

  • Facial contouring: Rhinoplasty, cheek, or chin enhancement
  • Skin rejuvenation: Botox, laser resurfacing, and filler treatments
  • Body contouring: Liposuction, tummy tuck, and gynecomastia treatment
  • Breast enhancement: Augmentation, reduction, and lift
  • Facial rejuvenation: Eyelid lift, brow lift, facelift, and neck lift

Reasons of Higher Earnings for Livelihood Pave Way for Cosmetic Procedures

Cosmetic surgery in China is relatively new. In the 1990s, many women desired to have features like those of Western women: Wide eyes, large breasts, full lips, and long legs. In the last couple of years, women have also been trying to imitate their favorite Chinese, Taiwanese, or Hong Kongese stars or pop singers.

Cosmetic surgery is performed for economic reasons as well. Many women who are in retail sales jobs reportedly undergo cosmetic procedures as it helps them make a better living. Nationwide, most cosmetic surgery procedures are carried out on two groups: Women in their 20s who want to give their careers a boost and women between 40 and 50 years of age who want to look younger.

Cosmetic surgery procedures in China are popular among men as well. A large number of men undergo breast implants which makes them appear as if they have big muscles. The procedure is similar to the one performed on women except that the implants for men are differently shaped and are harder. The procedure involves making cuts under the armpits, insertion of silicone gel, and removal of stitches after about a week.

Increasing Wealth Leading to Higher Number of Cosmetic Procedures in China

China is projected to become the world’s third largest market for cosmetic surgery in the near future with the market estimated to double in size from its current level. This is mainly due to the increasing wealth of individuals, peer pressure due to social media platforms, and the tremendous popularity of the Korean pop culture.

The major sellers in the industry are simple procedures that are non-invasive and do not require anesthesia. One of the most popular procedures is hyaluronic acid (HA) dermal filler – a safe and convenient procedure to enhance facial contours, hydrate and firm up the skin, and reduce wrinkles.

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