Published on : Apr 27, 2017
Albany, New York, April 27, 2017: Changes in mobile communications have always been evolutionary and the deployment of LTE is expected to be the same. In the coming years, the 4G mobile specifications are expected to afford multi-megabit bandwidth, more effectual use of the radio network, latency reduction and improved mobility. According to the latest report, as users increasingly enter the network and create an enormous surge in mobile traffic, mobile operators need to focus on the quality of experience in internet services they provide to their users. Market Research Hub (MRH) has recently broadcasted a study to their broad portfolio that briefly examines an overview of 4G market trends in Europe along with its future growth and titled as “4G Commercialization Strategies in Europe: Telcos focus on large data bundles and converged offerings to monetize 4G indirectly”.
With the growing advancements in the telecom sector, the demand for a High-speed network is also increasing. In today’s world, high-speed broadband plays a crucial role in work and home lives. Though demand of 4G is surging in Europe on account of growing usage of music and video streaming services, deployments of M2M/IoT, the proliferation of connected devices and introduction of Smart cities, however, operators are facing challenges like shortage of spectrum, high cost of deployment and regulatory conditions. As per the research findings, The European Commission is committed to completing the Digital Single Market of Europe, which includes rolling out 4G networks across the entire EU. Also, Total 4G mobile subscriptions in Europe is anticipated to increase at a CAGR of 20.8% between 2016 and 2021 boasting 53.7% share of total mobile subscriptions.
In the first section, the report delivers key commercial strategies overview that is expected to happen in the 4G technology, especially in Europe. This subsequent section explains the customer segmentation followed by operators for 4G products, pricing, promotional and distribution to increase the monetization of 4G services. 4G networks cover 63 percent of the European population, having surpassed the 50 percent milestone earlier this year. 4G networks are expected to be accessible by 83% of the European population by 2020. Currently, Europe’s mobile operators are embracing new technologies and new business models, leading to innovations in areas such as M2M, digital commerce, mobile identity and advanced network services.
Moreover, case studies with a review of the strategies that leading telecom companies have been following to create profitable growth among growing competition are also included in the report. The report also identifies that operators in the region are increasingly focusing on converged offerings aimed at reducing churn and increasing 4G adoption. Eastern European countries Hungary and Romania are among the fastest 4G markets in the world, though both the Netherlands and Denmark impress as well.
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Leading telecom companies operating in the European regions are – EE (U.K.), DT (Germany), Orange (Poland) and RCS&RDS (Romania)
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