Published on : Jun 14, 2017
Albany, New York, June 14, 2017: As per the findings of a new study, consumption of dairy products is increasing among British consumers and kids’ development remains a key growth driver. The number of dairy farmers in the U.K. has halved in the past few years, with falling milk prices the main root. Considering this fact, Market Research Hub (MRH) has broadcasted this new study to its vast repository, with a title of “U.K. Added Value in Dairy Drinks, Milk and Cream - May 2017”. The report presents a detailed analysis of dairy products market, especially in the United Kingdom and highlights market overview along with volume sales, revenue, products market share and size for the forecast period of 2017 to 2021. Additionally, key market drivers, issues and insights, consumer behavior and attitudes towards milk, dairy drinks and cream are analyzed in detail.
It is well recognized that milk has been praised for decades as a form of miracle health food that builds stronger bones with several health benefits. Since many years, U.K. consumers are increasing their demand for dairy products due to its nutritional benefits and also calcium’s importance is widely acknowledged. Many parents in the U.K. follow the official guidance that kids up to the age of nine need calcium, potassium, fibre and vitamins from cow’s milk as part of their healthy development. This promotion is coming from dairy farmers though, who profit from the sale of milk and other products that contain milk.
The study finds that in recent years weakness of white milk continues to overshadow the category because Cow’s milk volume sales falter in 2016. Also, lower awareness of milk’s calcium among younger consumers suggests targeted marketing is needed. Analysts suggest that references by glass could help to boost usage of milk as a source of calcium. Additionally, stronger on-pack emphasis on cow’s milk’s vitamin B12 content would better enable these to appeal to the health-conscious
The report further presents key details on the major impacts on the market during the forecast period of 2017 to 2021. It mainly includes:
- Consumer health concerns will continue to affect cream over 2017-21
- The market has been expected to gain further strong growth for Starbucks milk drinks.
- Sales growth with some inflation during the period 2017-21 and volume sales growth to remain sluggish.
- Soft drinks levy should boost flavored milk, but health concerns and price rises present barriers to sales.
As per the findings, flavored milk drinks is expected to witness ongoing innovation, resulting in new product developments with a focus on nutritional value and added protein. With soft drinks being demonized by the war on sugar, trade contacts regard this as an opportunity for flavored milk products to benefit from the desire of consumers to cut down on their sugar intake through drinks. This is also a way for manufacturers to add value to their products and appeal to consumers who are willing to spend more in return for a product which is positioned to support their active lifestyle.
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