Stringent Regulatory Framework in Digital Advertising to Dent Growth in Advertising Sector

Published on : Jan 04, 2019

Albany, New York, January 4, 2019: At the backdrop of ever increasing entertainment platforms, scope of advertising continues to remain diverse and far-flung. Advances in e-commerce have paved way for new age retail and contextual advertising to target larger potential customers. Novel advertising platforms such as mobile advertising and digital advertising are likely to pave novel avenues in advertising sector in foreseeable future.

However, stringent regulatory framework in digital advertising will pose substantial bottlenecks in the growth route of advertising industry. In its recent report addition titled, 'Advertising Sector Scorecard - Thematic Research', Market Research Hub (MRH) offers insightful details on advertising sector scorecard in terms of pertinent themes and their implications on holistic growth trajectory of advertising industry.

Google and Facebook to Curb Commercialization of Fake News

Ubiquitous digital and mobile advertising sectors have over the years posed a threat on customer data. With the aid of sophisticated digital technologies to offer compelling advertising campaigns, consumer data remains highly susceptible to data breach. Bodies such as Federal Communications Commission (FCC) and Federal Trade Commission (FTC) enforce stringent laws pertaining to consumer privacy and security. In a recent development, News Media Alliance carried out negotiation dialogues with Google and Facebook to combat the growing menace of fake news 

Report Scope: Advertising Sector

This research report on advertising sector score card is aimed at offering insightful highlights on the global advertising industry, encompassing potential aspects of the advertising market. The report sheds substantial light on crucial factors such as macro and micro economic details of the advertising industry, performance, various media of advertising, inclusive of key trends demonstrated. The report is a handbook of various drivers, restraints, challenges, threats, as well as opportunities that shape growth in global advertising industry. The report also entails a SWOT analysis to aid readers' understanding and perspectives about the market, based on which new entrants as well as established players in advertising sector can fabricate profit oriented business decisions and investment deals to secure their lead amidst stiffening competition in global advertising sector.

The report in its subsequent sections also attempts to aid readers’ understanding about regional scope and geographical expanse of the global advertising industry highlighting key regions across the globe. This section of the report allows readers to decipher the impact of marketing strategies implemented by various players to incur growth as well as consumer response.

Competition Overview: Advertising Sector

Thorough research elements postulated in this section of the report allow readers to gauge the efficacy of marketing strategies in anchoring favorable consumer response in terms of their purchase decisions. The report allows readers to facilitate thorough analytical review of these strategies to infer core deductions. Based on these deductions market players can deliver lucrative business decisions and investment deals to cement their lead besides ensuring sustained revenue pools.

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