Alcoholic Beverage Drinking Occasions, U.S: Women Segment Covers a Majority of Cocktail and Wine Drinkers


Published on : Mar 28, 2018

Albany, New York, March 28, 2018: Alcoholic beverage drinking occasions in U.S. have been analyzed in a new research report by Market Research Hub (MRH), titled ‘Alcoholic Beverage Drinking Occasions-US-March 2018’. The report has briefly mentioned the consumption of alcohol among people of U.S. and the factors impacting it. It differentiates between the trend of drinking at home and drinking outside by individually analyzing the preference of people in U.S.

Alcoholic Beverage Drinking Occasions, U.S: Overview

The alcoholic beverage market keeps fluctuating with the changes taking place in the market dynamics. The overall rate of alcohol consumption has increased, yet the rate of people drinking outside the home remains less. The people are witnessed preferring the ease and comfort of drinking at home. There are also a lot of occasions which people prefer drinking on. The younger generation is seen having more such occasions than the elder generation, and contributing to the growth of alcohol business. There is also a supportive hand of stability in economy and increase in disposable income of people which has made people spend more on beverage consumption and driving the growth of market.

However, there is another side to the market, with the growing health consciousness among people. People are in a pursuit of healthy living, and thus there is a visible plunge in the sales of alcohol and businesses providing alcohol.

Alcoholic Beverage Drinking Occasions, U.S: Report Components

The market for alcoholic beverage consumption and occasions involved in it is undergone a keen analysis for this report. Primarily, the report provides a market definition and an executive summary which is forms a base for the understanding of readers. This also summarizes what is being projected further in the report.

The summary is followed by a brief market segmentation which bifurcates the market into different section based on various parameters. To get more accurate impact of all the dynamics prevailing in the market, every segment is individually examined.  There is also a competitive landscape presented in this report, which gives an overview of all the leading companies or businesses in the market. The section is also helpful to the existing players as well as the new entrants to know their competitors and plan efficient competitive strategy.

Alcoholic Beverage Drinking Occasions, U.S: Key Outcomes

The report is responsible for revealing many facts related to the alcohol consumption and occasion people prefer for it. According to the report, alcohol consumption has decreased since 2017. People are seen to prefer more alcohol consumption at home than outside, due to factors like less spending and more comfort. Wine has a higher proportion of at home alcohol consumption. This makes the market of wine grow significantly, but beer still leads the alcohol consumption in U.S. market. The shift in alcohol consumption and the decline is also a result of aging population in the country.

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