Brazil Alcoholic Drinks Consumption Habits: Preference for Healthy Lifestyle among Customers to Dip Sales


Published on : Apr 09, 2018

Albany, New York, April 9, 2018: Individuals prefer spending on alcoholic beverages to alleviate anxiety and negative mood. Consumption of these beverages continues to remain high in nightclubs and music festivals of Brazil. However, changing preferences of the health-conscious customers are likely to reduce alcoholic drinks consumption in the country. A new report has been added to the database of Market Research Hub (MRH), titled ‘Alcoholic Drinks Consumption Habits-Brazil-March 2018’.

Brazil Alcoholic Drinks Consumption Habits: Overview

Consumers prefer spending on alcoholic beverages to alleviate negative mood and anxiety. On various occasions such as carnival, official parties, and sports events, individuals prefer spending on alcoholic beverages. As consumption of alcoholic beverages helps in stress reduction and promotes relaxation, growth of the market in Brazil is likely to remain positive over the coming years. Banking on the requirements of the customers, leading companies are focusing on offering flavored alcoholic beverages. However, changing preferences and tastes of the health-conscious customers are likely to dip sales of the alcoholic drinks in the country. In addition, lower disposable income among customers and economic conditions of the country will also impact consumption of the alcoholic drinking habits among customers.

Brazil Alcoholic Drinks Consumption Habits: Report Components

Valuable insights offered in the comprehensive research report provides a standard definition and an executive summary related to the alcoholic beverages in Brazil. Market definition in the report provides an overview of the key components of the report and key outcomes of the assessment to the readers. The executive summary and market definition offered in the report is followed by market segmentation, which divides the market into various segments and provides the readers a detailed analysis of their growth. Crucial information compiled in the report also include behavior of the individuals the alcoholic beverages and their perception towards different types of alcohol.

In addition to the market segmentation, the comprehensive report provides readers perspectives on the leading market players based in Brazil. The report also encapsulates insights related to the business organizations and leading firms operating in the market. In addition, the report provides crucial information on the future and recent strategies adopted by major companies. Perspectives encapsulated in the report allows the readers to gain a better understanding of the competitive landscape and market players in the Brazil market. Along with the assessment of major market players, the report provides perspectives on factors that are influencing the purchase decisions and customers in Brazil. These factors include consumption occasions, changing perception, economic conditions of the country, and behavior of the customers. 

Brazil Alcoholic Drinks Consumption Habits: Key Outcomes

Detailed insights provided in this section of the comprehensive report offers an assessment of factors that are restraining growth of the market in Brazil. According to the report, various growth restraining factors include preference for a healthy lifestyle, low disposable income, inflammation of liver, and high blood pressure. In addition, consumption of alcoholic beverages can also damage the heart muscle and leads to the prevalence of various cancers such as liver, breast, mouth, and colon. Attributed to these factors, sales of the alcoholic beverages is likely to decline in Brazil.

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