Application-To-Person (A2P) SMS and API Market Continues to be Driven by Advances in Cloud Technology and Smart Phones

Published on : Jun 05, 2018

Albany, New York, June 5, 2018: With smart phones becoming pervasive, various industries across the globe are fast adopting means to remain connected to their client base. Proliferation of advanced technology has contributed significantly to the growth of Application-to-Person (A2P) SMS and API market. A recent research report by Market Research Hub (MRH) titled, ‘Application-to-Person (A2P) SMS and API Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2024’, entails pertinent insights on the impact of recent trends and developments on the growth of Application-to-Person (A2P) SMS and API market.

Rich Communication Service (RCS) Sets the Benchmark for Forthcoming Communication Matrix

Application Program Interface (API) service is experiencing a paradigm shift. With adoption of cloud technologies, API service providers are fast altering their traditional API technology model. Application-to-Person (A2P) SMS and API market is expected to witness cloud based API as the key trend. Additionally, Application-to-Person (A2P) SMS and API are likely to be benefitted by vigorous enablement of RCS in the forthcoming market model.

Global System Mobile Application (GSMA) in its recent announcement confirmed about the launch of RCS as a complete revolutionary texting platform backed by leading operators around the globe. Application-to-Person (A2P) SMS and API market player Syniverse Technologies in  collaboration with noted veterans will be spearheading the open system of RCS Interconnection. Such novel initiatives in Application-to-Person (A2P) SMS and API market are expected to align with the vision set for RCS to enable group chat and file transfer facilities among others. This initiatives are coherent with the broader objectives set by end-users such as enterprises.    

Application-to-Person (A2P) SMS and API is also expected to register further developments with Nexmo’s recent deal with Upco International Inc. A recent report confirmed that the latter has appointed Nexmo to offer SMS Authentication on its mobile platform with the aid of its flagship platform, Verify API. Nexmo is a prominent brand in Application-to-Person (A2P) SMS and API market with CPassS (cloud Communication Platform as a Service) as its niche.

Cloud API is Expected to Lead the Application-to-Person (A2P) SMS and API Market Growth    

An exhaustive summary on market analysis presented in the report outlines key segments in the Application-to-Person (A2P) SMS and API market. This section of the report highlights key segments which are technology type, end-user, and application. Based on type, the market is split as cloud API and traditional API. Based on end-user the market is sectioned as SMS aggregators, bulk SMS providers, marketers/resellers, and telecom operators. Based on application the market exhibits pushed content services, CRM services, promotional campaigns, interactive services, and others as chief segments. These insights aid readers to gauge the segment that emerges as the lead revenue generator, and its impact on Application-to-Person (A2P) SMS and API market.

Further, the report also enlightens readers about the impact of segments and winning strategies applied by players in different regions. Based on region the market is segmented as Europe, North America, Latin America, APAC, and MEA.

Key Players in Application-to-Person (A2P) SMS and API market

The report cites pivotal insights on the influence of effective marketing strategies practiced by leading players in Application-to-Person (A2P) SMS and API market that impacted the purchase decisions of customers. Amateur entrepreneurs and veterans can gain cues from the report to devise their profit oriented investment strategies. Leading companies identified are, Syniverse Technologies, LLC, OpenMarket, Inc., Nexmo Inc., Twilio Inc. among others.

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