Engaging Online Advertising Content Expected to Favorably Impact Attitudes to Advertising in Ireland


Published on : Aug 20, 2018

Albany, New York, August 20, 2018: Humorous and entertaining advertisement content is expected to offset declining interests in advertising in Ireland, thereby reshaping positive attitudes towards advertising content in Ireland. To evaluate the implications of ongoing development endeavors on attitudes towards advertising in Ireland, Market Research Hub (MRH) has collated a new research report titled, ‘Attitudes to Advertising - Ireland - August 2018’ to its burgeoning repository. 

Lack of Apt Social Media Advertising Regulations Hamper Millennial Attitudes towards Advertising in Ireland

Proliferation of online advertising to entice audience response as attained traction in the recent past. Novel advertising content with a dash of humor has spelled wonders in attitudes to advertising in Ireland in contrast to conventional advertising media. However, off-late, unregulated online advertising on social media has attained much public glare. Evolving millennial attitudes towards advertising in Ireland will likely encourage stringent regulations towards social media advertising in Ireland. Changes in advertising content published in online media is expected to incur positive attitudes to advertising in Ireland.

In the light of the recent abortion referendum in Ireland, Google has taken firm steps to curb all advertisements published on its digital platform pertaining to the aforementioned recent development. The step is in compliance to restrict undesirable foreign influence on the referendum that can affect the course of the longstanding decision to repeal the act.  Owing to overt influence of social media and online advertising as a whole, on government policies and election procedures, Google has decided to evade all foreign advertising campaign that can influence pivotal activities such as referendum. This revolutionary step undertaken by Google is expected to positively affect Irish attitudes to advertising.

In similar lines, social media veteran Facebook has also reserved broadcasting of all advertisement content pertaining to the referendum to align with Irish interests to repeal abortion laws. With this historical step to opt social obligations over monetary benefits is expected to reflect favorable on attitudes to advertising in Ireland.

TV Continues to Boast as a Revenue Generator in Irish Advertising Spectrum

Influx of online advertising media in the recent decade has garnered ample eyeballs. However, its growing success poses no threat to the steady success of TV commercials as well as cinema ads. Surged investments in TV and cinema ads is expected to hone growth triggers in Irish advertising thereby effectively influencing attitudes to advertising in Ireland. Emergence of on-demand as well as smart TV are paving new avenues in TV advertising thereby encouraging increased expenditures on TV advertising.

Further, to strike the chords with emerging next generation of music lovers in Ireland, noted rum producer Bacardi has come up with its immensely popular #DoWHatMovesYou campaign feature on IGTV channels incurred record response from viewers. With this campaign, the company aims to not only position its rum brand lucratively, but also intends to mold the attitudes of the next Irish generation towards advertising in Ireland.

Mobile and In-app Advertising a Powerful Driver of Attitudes to Advertising in Ireland

In a significant attempt to empower online advertising, noted TV commercial ad of Director’s Special has debuted its online entry with the TV ad being re-released. This recent development is expected to aid Irish tourism besides casting a lasting impression towards Irish attitudes to advertising. Inclusion of famous TV commercials has emerged as a potent means to strike a rapport with Irish populace thereby favorable impacting their attitudes to advertising.

Competition Landscape: Irish Advertisement

This section of the report provides crucial insights on the development activities undertaken by leading advertising giants to influence positive attitudes to advertising in Ireland. Based on these insights, market players can carry out detailed analytical study to imbibe pertinent perspectives that aid new and existing market players to incorporate novel initiatives to influence positive attitudes to advertising in Ireland.

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