Exhaustive Analysis of U.S. Consumers Attitudes toward Technology and Digital World Highlights Market Key Factors and Trends in 2017


Published on : Dec 04, 2017

Albany, New York, December 4, 2017: Technology has evolved and is re-evolving quickly. Consistent innovations and a surprising evolution have led the information technology (IT) industry into the mainstream world. In the recent past, the digital world has been integrated into daily lives in ways only science fiction could have predicted 50 years ago. The advent of the internet has given boost to several industries across the world, apart from that it has become the necessity for people having smartphones. With a prime focus on the United States, a new study titled “Attitudes Toward Technology and the Digital World - US - November 2017” has been broadcasted to the broad database of Market Research Hub (MRH). This study provides the insights of the consumer’s behavior and preferences towards technology and the digital world. In addition, opportunities, issues, and important market factors are also outlined in the report.

In the present time, Internet usage is widespread in the US, with 83.7% of the population expected to go online regularly this year. Mobile will continue to become the primary device for internet access in the coming years. The report also adds that connection a factor of everyday life. Today’s world is engrossed in digital technology and trends, from daily bread to business, home to office implementation of electronic gadgets have become the part and parcel of the life. In U.S., Consumers adapt to constantly changing tech landscape. Manufacturers are also focusing on easier way to communicate, and fast internet access through various technological innovations. Educating the public on technology that will change habits and behaviors will be key to widespread adoption of new tech.

Some of the major factors in the present market include the easier mobile access services, mobile device ownership growing among teens, daily social media usage is consistently high. While internet connectivity and the rapid pace of innovation have mostly had a positive impact on people’s lives, it is difficult for people to fully trust technology to perform tasks or keep information secure without some human supervision. Innovations that are highly implemented and used by consumers include sectors of innovations and services, such as Artificial intelligence, AR and VR, and Transportation. Most of the customers have distrust for artificial intelligence due to security concerns.

Moreover, the report presents major information on the opportunities, market drivers, market breakdown and perspective. In terms of overall market viewpoint, tech giants dominate online interactions, the rising trend for everything can be automated, and the emergence of AR/VR, seamless integration of tech into daily interactions, and wearable tech are showing signs of life.

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