UK Attitudes Towards Video And TV Analyzed & Assessed Based on Innovations, August 2018


Published on : Aug 24, 2018

Albany, New York, August 24, 2018: This research report titled “Attitudes Towards Video and TV- UK - August 2018”, focuses on the video subscription streaming market across the United Kingdom since growth is expected with the launch of new players. Furthermore, the merger of TV content with different media formats including music is set to influence the concerned market in the coming years.

The research study starts with the overview section that includes the products covered. Later, the video subscription streaming market is analyzed on the basis of U.K. broadcast industry income, 2014-2017. It is noted that, England’s World Cup run motivated live TV viewing figures. In addition, subscription streaming services gain revenue by 35%; as per statistics recorded in 2017. A prime focus is given to the key players; namely, BT and Sky, both of which have been successful in retaining Premier League rights. Moreover, the entry of Amazon in the video subscription streaming market has influenced the sector quite majorly. As per research findings, it is believed that Apple is planning to launch its own video streaming service in the near future.

The report delivers a precise knowledge about consumer behavior, which is important to assess the present & forecasted scenario in the video subscription streaming market. It is revealed that, over half of live viewers watch Freeview and paid-for subscriptions are seen as the primary source through which people watch TV on-demand in the U.K. Interestingly, eight in 10 paid-for streamers use Netflix and voice activation is starting to play a vibrant role in discovery. Furthermore, the readers can learn about the issues & insights together with launch activity and innovation. Under this, there are active estimations about a new major streaming services which is about to get launched. Moreover, BBC, ITV and Channel 4 are reportedly in talks for introducing a combined streaming service.

The later section of the report highlights live TV viewership that discloses that nearly nine in 10 watch live TV. Furthermore, on-demand TV viewership section includes information such as paid-for subscriptions are seen as the primary source using which people watch TV on-demand and it is expected that Apple and YouTube Premium may introduce more comprehensive subscriptions. In addition, the attitude towards watching TV is also examined across the U.K video subscription streaming market. Under this section, readers can learn that more than a third of TV viewers in the United Kingdome seek for additional content. Also, the preference of younger population is also studied through a figurative data termed as ‘Attitudes towards watching TV (statements answered yes to), by age, June 2018’.

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