U.S. Automotive Innovations Sector Set to Experience Major Safety Transformations- May 2018

Published on : Jun 11, 2018

Albany, New York, June 11, 2018: Market Research Hub (MRH) has added a new research study titled “Automotive Innovations- U.S. - May 2018”, to its vast online database. The primary motive of this analysis is to focus on the automotive industry innovations which has impacted the United States and is expected to further drive ahead in the near future. As per research findings, the exceedingly competitive automotive industry has pushed manufacturers to constantly focus on research and development, with an aim to introduce new automotive innovations which are high on safety, comfort, convenience and connectivity.  

The initial section of the report highlights the primary issues prevailing in the U.S. automotive innovations sector. Widespread concern related to distracted driving, younger car owners wishing their smartphones over vehicle infotainment systems as well as lower-funnel shoppers experiencing sticker shock, are some of the major subjects discussed in this section. The opportunities stated in the analysis include market seeking safety innovations, diverse driving routines form consumer preferences associated to innovation and additional consumers agree to trust self-driving cars after concept proof. As the research study proceeds, readers can access information related to market factors. Purchase intent has experience a slight bounce; this factor has been presented in a figurative form titled, ‘Purchase intent, March 2018’.  Interestingly, one and two children households showcase most immediate purchase intent, and 5G connectivity tiles up new roads for automotive innovation.

The following section discourse details about the prime players such as General Motors, Tesla, Toyota, Lincoln etc. It has been analyzed that, General Motors launches its “Marketplace” feature in 2018. Moreover, Tesla’s fatal accident reignites discussion on semi-autonomous features. On the other hand, Toyota is planning to launch vehicle-to-vehicle communication technology by 2021. The later section of the report talks about the driving situation and frequency, which includes driving routines among general public. Furthermore, it has been assessed that half of car owners are daily drivers; men and women equally are tagged as daily drivers but men tend to take longer trips quite often. The innovation interest studied for the United States automotive industry includes safety concerns that tops the list. In addition, High net worth individuals prefer comfort over speed, whereas, younger generations choose speed, convenience and social media.

The report also discusses autonomous technology which reveals that three quarters of consumers want blind spot assistance while driving in the U.S. Furthermore, traffic jam drivers wishing to go with adaptive cruise control, is another innovative trend budding in the concerned market. Overall, this research study is a good data source for readers and new investors who are planning to enter this sector in the near future.

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