4 Key Insights on U.S. Baby Food and Drink Market for Forecast Period 2018-2022


Published on : Mar 20, 2018

Albany, New York, March 20, 2018: With a prime focus on the United States, a new study titled “Baby Food and Drink-US-March 2018” has been broadcasted to the wide database of Market Research Hub (MRH). The study delivers a comprehensive and extensive overview of the marketplace including information on the baby food and drink market size and share in the coming years. For accurate insights and evaluations the research considers total US sales and forecast of baby/toddler food and drink, at current prices, for the forecasted period of 2012-22. As per the research outcomes, after two years of stagnating sales, the $6.8 billion market for baby/toddler food and drink shows signs of growth into the future.

Baby foods and snacks are marketed as nutritious food for babies and toddlers between the ages of about four to sixth months to two years. In order to provide a comprehensive view, this report also features analysis of consumer research, with emphasis on product usage, brands used, attitudes and preferences toward baby formula and baby food, and what consumers would like to see baby/toddler food and drink companies provide.

Key Takeaways from the Report

1.    According to the research findings, growing urbanization and changing lifestyles have increased the demand for packaged baby foods in different societies and cultures. But in the recent past, due to the low birth rate and concerns related to food safety, there has been a downfall in the demand for baby food. Debates over legislations regarding food labeling and its advertisements have also impacted baby food products sales.

2.    Largely stemming from infant formula sales, the category is expected to leverage a number of healthy attributes and claims in premium-positioned products. The rising practices of feeding home cooked food to the babies is a major factor for less demand for baby foods. This is because obviously, home-based foods are more nutritious. Due to this, milk usage is widespread in the U.S. To overcome this, companies are focusing on nutritional features of baby foods and drinks.

3.    Further, the report also adds that lifestyle and gender-role changes impact the American family and improved economic confidence could lead birthrates higher. Also factoring into future growth is a push toward organic products and more brands offering convenient baby food pouches, which bring higher prices and profit margins and are helping drive sales gains, innovation, and new product development. It has been also analyzed that increasing regulation could impact products positioned as natural. Adult foods as a child-friendly option resonates more for moms, finds the study.

4.    In terms of the distribution channel, it has been analyzed that Supermarkets is mass remain purchase location of choice for baby foods. Online resonating as a baby food resource for higher-income households. On the other hand, Hispanic parents much more likely to buy baby foods at mass merchandisers, club stores, natural. Parents are seeking healthy attributes above all other interests, though there remains potential for products positioned as convenient and packaged for on-the-go consumption.

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