Global Bag-in-Tube Packaging Market: Application in Wine Packaging Account for Bulk of Revenues

Published on : Dec 13, 2017

Albany, New York, December 13, 2017: A new research report highlighting the key trends and developments in the global bag-in-tube packaging market has been added to the comprehensive repository of Market Research Hub (MRH). According to the report, the global bag-in-tube packaging market is likely to witness steady growth on account of its growing use in the wine industry. The report titled “Bag-in-Tube Packaging Market: Global Industry Analysis (2012 - 2016) and Opportunity Assessment (2017 - 2027)” offers detailed insights on the future prospects of this market.

According to the report, the global bag-in-tube packaging is steadily growing traction among wine manufacturers in Western Europe. This form of packaging improves the aesthetics and functionality of wine products. Due to the high competition in the wine industry in Western Europe, leading companies are focusing on launching innovative packaging and marketing techniques. Bag-in-tube is not only a feasible packaging type, it also helps in boosting the marketing of a product. The steady demand from Western Europe’s wine industry is likely to provide an impetus to growth during the assessment period.

In addition to use in wine industry, the demand for bag-in-tube packaging is also likely to be influenced by the growing e-commerce industry around the globe. In both developed and developing countries, e-commerce has gained traction among consumers, as it has led to distribution of products to places where physical brick-and-mortar stores are not feasible owing to economic considerations. The growth of the e-commerce sector has also helped the bag-in-tube packaging industry, due to higher sales through this channel. Further growth of the e-commerce sector is likely to provide an impetus to the future prospects of the market during the forecast period.

Although the outlook on bag-in-tube packaging remains positive, it is facing increasing competition from other packaging formats, most notably bag-in-box. Bag-in-box packaging has similar properties, however, it has been adopted at a higher rate as compared to other forms of packaging for wine and olive oil. The bag-in-tube packaging is mainly limited to wine and olive oil, but bag-in-box is used across a range of sectors.

The United Kingdom remains one of the most lucrative region for bag-in-tube packaging around the globe. The market in the U.K. is likely to grow at a CAGR of nearly 16% during the assessment period. Some of the key players operating in this market include Smurfit Kappa Group Plc and Industry-Bag.

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