Better for You Eating Trends in the US Depict Sizable Traction Driven by Proliferated Health Awareness

Published on : Sep 19, 2018

Albany, New York, September 19, 2018: Millennial inclination towards health awareness and preferences for healthy diet have directed advances in better-for-you eating trends in the US. Additionally, wide scale prevalence of lifestyle maladies such as diabetes and heart ailments further drive the better-for-you eating trends in the US. A new research report titled, ' Better For You Eating Trends - US - August 2018' added to the burgeoning repository of Market Research Hub (MRH) collates core developments and their corresponding impact on the growth of better for you eating trends in the US.

Besides Palatability, Nutritional Richness Dominates Consumer Preferences for Better-for-You Eating Trends

Leading producers in better-for-you food category market are constantly diversifying their portfolio to remain sough after amongst consumers in the US. Inclusion of organic and natural ingredients continue to be a staple means to anchor sustenance and growth amidst fierce competition amongst core players  favoring better-for-you rising trend in the US. Adoption of plant-based proteins ingredients have reflected paramount rise in consumer embracement, thus fuelling growth in the rising trend of better-for-you eating habits in the US.

Leading Organic Food Suppliers Enhance their Supply Chain to Entice More Customers

One of the leading organic food suppliers in the US, Amy's Kitchen is a family owned veteran in non-GMO food producers in the US. The company is known for its organically produced frozen food products, besides serving as a leading vegan supplier of gluten free, non-GMO foods for the US food enthusiasts. In the light of its burgeoning marketing scope in the US, the company has also affirmed its plans of geographical scope expansion with a new production plant coming up in India. 

Further, supply chain too remains a dominant priority to encourage growth in the trend of better-for-you food in the US. In a recent development, leading American supermarket for organic food, Whole Foods Market Inc. has recently inked a deal with Amazon whereby, all Amazon Prime viewers can rope in discounted offers for popular items in Whole Foods mart. The joint agreement is likely to encourage more Americans to opt for healthy food habits thus diversifying the growth scope in better-for-you-food category in the US. 

This section of the report allows readers to identify various segments and factors responsible for growth amplification in better-for-you food eating trend in the US. The report allows readers to also identify the segment noted for maximization of revenues, thus allowing readers to enrich their understanding about potent growth initiators. The report also entails significant information on various marketing tactics and tools administered by leading manufacturers across several regions to encourage growth and ensure sustenance, thus serving a wide array of consumers who favor better-for-you foods.

Competition Landscape: Better-for-you Eating Trends, the US

This section of the report entails veritable research components on the efficacy of marketing tactics in luring favorable end-user response such as their buying preferences and eventual buying discretion. New and existing market players can facilitate effective analytical study of these strategies to incur core deductions based on which new and existing market players can facilitate effective investment decisions that ensure durability as well as strengthen their leading position in the competition spectrum.

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