Big Data in Tourism Witness Growth with Surged Applications in Data Management and Service Optimization


Published on : Jul 18, 2018

Albany, New York, July 18, 2018: Need to monitor tourist preference coupled with pressing needs to tap significant trends have encouraged tourist industry to obtain relevant information from multiple channels. To optimize tourist industry's data gathering activities, there has been an increased adoption of big data, encouraging significant growth in big data applications in tourism. In its recent report titled, ‘Big Data in Tourism - Thematic Research’, Market Research Hub (MRH) critically evaluates the impact of recent developments on the growth of big data applications in tourism industry.

Tailored Itinerary Demands Projects Growth in Big Data in Tourism

Vendors offering big data solutions have integrated resources to offer enhanced features that comply with contemporary operational formats and schemes. Vendors are also emphasizing in introducing apt platforms that supports sharing of information and enablement of judicious data utility.

Vendors are also developing technology that aid tourism industry to carry out social media mining and collaborate with stakeholders on an automated platform. Big data platforms in tourism implement AI enabled data gathering to facilitate data acquisition in tourism companies and travel organizers.  In a recent development, Waynaut and Octraves Technology have entered into a strategic collaboration to develop new techniques in search and booking pertaining to tourism. Octraves Technology is aimed at developing a travel platform that will suffice Waynaut's business objectives using big data in tourism. With this new venture, Waynaut envisages to offer one stop travel solutions for all tourism specifications.

Insights compiled in the report offer vital information to readers pertaining to various factors prevalent in big data tourism. The report briefs readers about the impact of these factors in maneuvering growth in big data applications in tourism industry. Emergence of smart tourism is one of the primary drivers in big data tourism. Besides enumerating the factors driving growth in big data tourism, the report also specifies marketing practices implemented by core companies to secure growth in big data tourism. The report offers a comprehensive outlook on the impact of these strategies on end-user response across regions.

Competitive Landscape: Big Data in Tourism    

Thorough research postulates collated in the report allow readers to obtain key understanding on the effectiveness of winning strategies in luring favorable end-user response. The report analyzes the implications of these strategies in influencing end-user preferences and their subsequent purchase decisions. New as well as existing players in tourism market can analyze these winning strategies to obtain vital insights and develop unique perspectives. Based on these perspectives and insights, market players can implement profit oriented marketing schemes and investment decisions that harbor their lead in big data applications in tourism industry and ensure durable profits.

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