Black Consumers Content Consumption and Sharing Sector in United States Expected to Grow in the Foreseeable Future


Published on : Jan 22, 2018

Albany, New York, January 22, 2018: The report provides an overall outlook of the black consumers content consumption and sharing sector in United States. Market Research Hub (MRH) has recently incorported a new research publication to its database, which is titled ‘Black Consumers Content Consumption and Sharing in United States - January 2018.’ The report also throws light on the aspects impacting the market growth. The current nature and future status of the market are highlighted in the report. The data sources, consumer survey data, abbreviations, terms and supporting information about the market is also provided in the research report. The report provides information about the black consumers content consumption and sharing in UK. The report highlights the cost of video services as well as information about online activity. The report throws light on the attitude toward content sharing and attitude toward relevant content.

Market Introduction

Even though there are several aspects that could influence entertainment choice, the black consumers produce video content as their priority during their free time. The black consumers have interest in getting across their experience and thoughts through this kind of expression and the consumption of content appears to be a choice. For the purpose of media consumption, ‘Live TV’ is a particularly important sector. Also, escalation of online content has attracted young black children. The report also reveals that the targeted audiences dominate high advertisement spending.

Black Consumers Content Consumption and Sharing in United States: Major Insights

The report states broadband internet subscription by race, at home, and Hispanic origin from the period ranging from 2013 till 2015. The report also presents the black consumers’ content consumption and sharing preferred items over the period in October 2017. The report also features attitudes toward TV as well as TV advertising, indexed to all in July 2016-August 2017. The report also states information on the average potential cost versus current cost of video services in the home, October 2017.The study highlights the demographics shape consumption habits of this marketplace. The report also highlights the fact that 60% of black population are millennial or younger by age. The report also states that there are more single parents in black households and fewer marriages. The report also gives information about the top 10 cable networks watched in last seven days, general versus black population over the period ranging from July 2016-August 2017. The report also gives information about streaming devices owned, by all and black consumers, July 2016-August 2017. As per the report, digital divide is closing but still significant and TV dominates leisure time are some of the important factors of the black consumers content consumption and sharing in US.

This report focuses on the following key areas:

  • The report reveals that digital divide is still a reality
  • The report also reveals that there is a lack of black voices behind the camera
  • The report provides states that consumption is easier than contribution

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