Published on : Aug 11, 2017
Albany, New York, August 11, 2017: In recent years, increasing spending by men on personal grooming products has boosted the sales in the market. Among various products, body care and deodorant market have shown fairly stable growth in the United States in the past. According to new study findings, total sales of body care and deodorant will continue on their slow and steady upward trajectory, with sales projected to increase slightly more than 2% for 2017. To further discuss the attitude of the U.S. people towards the market, Market Research Hub (MRH) has recently added a study titled as “U.S. Body Care and Deodorant - July 2017” to its vast report repository. Market size and forecast till the end of 2022 has been analyzed deeply.
Deodorant is highly demanded in the market especially in summer season. Due to the category's prospects for growth lie in encouraging consumers to spend more on deodorants which offer added value such as reduced underarm irritation, all-natural formulations and novel scents, thereby blurring the lines between the sober category of deodorants and the more dynamic categories of fragrances and skin care. The report initiates with the executive summary of the body care and deodorant market in U.S. covering consumer perspective, market breakdown, market factor and; company & brand sales. The sales market is projected to grow modestly and future outlook also estimated to remain as well.
Body care and deodorant both are among the most demandable products. As per the study findings, in the United States, body care sales weathered higher temps, but on the other hand, population trends could impact category growth. Some of the major opportunities observed by the study include emphasize scent and constant functionality in APDO, secondary purchase influencers may differentiate body care segment. It has been noted that body care segment is placed behind APDO in sales growth. In body care products, traditional lotion formulation are most widely used and body lotion spray holds limited appeal and younger women are heavier users of body care. Moreover, the report also finds that the tepid sales performance of this industry is a function of continued consumption of deodorant as a hygiene staple, and high existing penetration in a mature industry.
The research also highlights the issues present in the market, such as nowadays some consumers replace body care for single ingredients and most of the consumers show limited engagement in body care. The last section of the report focuses on the launch activity and innovations for the market growth and development. Smaller brands, natural brands, and gender-specific deodorants will grow and there is a huge future potential for in-shower moisturizers, pollution claims, finds study. This section also highlights competitive landscape of the market by covering key player’s analysis. At present, Unilever strengthens position as industry leader.
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