Published on : Jan 11, 2018
Albany, New York, January 11, 2018: A good bra is probably the most important garment for a woman, for style, comfort and even health reasons. These days, the basic function of bras is being enhanced through understanding consumer needs. The superior quality of fabrics available in the global market and better means of commercialization have added to the growth of the global bra market. Recently, a new study focusing on the global demand for bras has been publicized to the online repository of Market Research Hub (MRH), with the title of “Bra Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2025”. This 174-page study provides a holistic outlook on the bra market’s growth throughout the above mentioned forecast period in terms of revenue (in US$ Mn), and volume (in Thousand Units), across different geographies, including Asia Pacific, South America, North America, Europe, and Middle East & Africa (MEA).
Key Findings and Segmentation
Bras are playing a major role in increasing sales across a lingerie industries, and are easily available through the online and offline distribution channel. These factors are the key drivers for the increased adoption of bra in the global market. According to the research key findings, the global bra market was valued at US$19.6 bn in 2016 and is expected to be worth US$30.4 bn by the end of 2025. During the forecast years of 2017and 2025, the global market is expected to rise at a CAGR of 5.0%.
In the present time, organizations have been doing large investment in research and development to introduce new types of bras. The report has introduced some of the major product types used across all the regions, distribution channels used for bra market and their types. On the basis of product type, the market is segmented into padded bra and non-padded bra. The non-padded bras are expected to remain popular amongst women due to the convenience they provide. It mainly includes sports bra, nursing bra, convertible/multi-way bra, adhesive/stick-on bra and others. This segment is expected to rise at a CAGR of 5.2% between 2017 and 2025.
Geographically, the Europe bra market is anticipated to lead due to rising number of bra manufacturers in the region. The research report states that the growing number of young women with a better awareness about benefits of a wearing a bra is expected to make a serious contribution to the soaring revenue of the bra market.
This report provides all the essential information required to understand the bra and its types. Furthermore, Porter’s Five Forces analysis explains the factors which are currently affecting the bra market.
At last, the research also highlights market competitiveness by analyzing key players, the important business strategies adopted by them, their market positioning, financials, SWOT analysis and recent developments. The Phillipps-Van Heusen Corporation, L Brands Inc.(Victoria's Secret)., Groupe Chantelle, Hanesbrands Inc., Berkshire Hathaway Inc. (Fruit of the Loom), Wacoal, Jockey International, Inc., Triumph International, V.O.V.A. Lingerie and Wolf Lingerie Limited are some of the chief players operating within the global bra market.
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