BPC Brand Overview in UK: Personalization and Customization Continue to Gain Momentum

Published on : Feb 08, 2018

Albany, New York, February 8, 2018: A new comprehensive report based on brand overview BPC in UK titled “BRAND OVERVIEW: BPC - UK - JANUARY 2018” has recently been submitted to the database of Market Research Hub (MRH). The report provides market overview by analyzing the past trends and forecasting the future trends that are likely to shape growth.

As per the report, the advancement of technology in the BPC sector enables consumers test, design and purchase products on their own terms which puts more pressure on brands to help. The informative study begins with executive summary that provides detailed market information and shares market related numbers such as market share. The thorough report provides analysis on the basis of top ranking of brands in the BPC sector by overall usage, agreement, satisfaction, likely recommendation and differentiation. According to the report, by overall usage, Colgates is reflected in high proportion of trust. The buying behavior of consumers is impacted by key influencing factors such as trust in a brand, value offered by a brand, and high-quality. Along with these factors, focus on the glamor aspect of a brand is likely to boost satisfaction, with more functional brands leading the way on the basis of recommendation. A strong focus on branding can help a brand in standing out, even in a highly competitive marketplace.

According to the report, the evolution in consumer preference for shopping is influencing brands to offer a high level of personalization and customization. Currently, many brands in the UK have started to introduce personalized and customized offerings, however, it is highly likely that one-size-fits-all approach will become obsolete in the future. The changes in consumer demand have also been felt across the advertising landscape, with many brands now engaging male models in advertising products that were traditionally advertised by females. Maybelline, Rimmel, and CoverGirl are some of the examples of this paradigm shift in advertising. The brands are also focusing on inclusiveness and ethnicity to foster a better image of their products among the end-users. In addition to inclusiveness, brands are also focusing on boosting sustainability, as many conscious consumers also make their decision on whether a brand is sustainable or not.

According to the report, brands are also focusing a great deal on the message they are communicating to their target audience. For example, Dove has been successful with promoting confidence among end-users. Helping people love themselves is working as a mantra and brand focus for the company. Overall, the report is a valuable source of information and guidance that can help stakeholders in formulating efficient strategies for both short-term and long-term.   

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