Published on : Sep 07, 2017
Albany, New York, September 7, 2017: In the present time, it has been analyzed that the beer market is passing through a transition period in Brazil. The various players linked to beer production are offering healthier alternatives with a significant shift in trend. To study in-depth about the beer market in Brazil, a new report has been added to the wide database of Market Research Hub (MRH). This research study is titled “Brazil- Beer- August 2017”, which focuses on the various opportunities, challenges and innovations in the concerned market.
As per key research findings, it is analyzed that general consumption of beer is declining. This is basically due to the concern among consumers about health. Hence, as an alternative to standard beers, various brands have grabbed an opportunity to expand their portfolio with the offering of more healthful, lighter options. In addition, these brands are also focusing on providing a greater variety of flavors so as to attract consumers in different segments.
The research study starts with a clear concept of definitions so as to educate the readers about the primary motive of this evaluation. An executive summary is presented which includes the major challenges from the Brazil beer market. Economic recession and price increase are affecting beer consumption in the country coupled with health concerns which are acting as another considerable barrier for the market growth. Furthermore, this section also talks about the opportunities such as other types of beer which can boost higher added value products. This fact is backed up with a figurative data which offers knowledge about change in beer consumption, Brazil, April 2017.
The following section of the report discusses the market facets in a precise form. It is recorded that, sales grew less than expected in value and also declined in volume. Also, it has been analyzed that current economic scenario stabilizes the market forecast. Readers can also access information about the impact of declining inflation, high unemployment, aging population, and consumption increase among women on the beer market in Brazil. As the report proceeds, data about the market size and forecast is carefully enclosed. Moreover, retail sales of beer, by value and volume, Brazil, 2012 – 2022, Forecast of Brazil retail sales of beer, by value, 2012-2022 and Forecast of Brazil retail sales of beer, by volume, 2012-2022 are all available in this intelligent report to inform the investors about the actual status of the concerned market.
The following section talks about the market drivers, including falling inflation, high unemployment, and super grain harvest. The final section deals with the market share evaluation by major players such as Ambev, SABMiller, and Heineken.
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