Published on : Jun 12, 2017
Albany, New York, June 12, 2017: It has been analyzed that less time, affordable living and inclination towards different flavours has persuaded the breakfast foods market, particularly in China. To present a clear picture, Market Research Hub (MRH) has recently added an analyzed report titled as “Breakfast Foods - China - May 2017” to its vast database that offers in-depth analysis and insight supported by a range of data. The report provides the decisive guidance towards the breakfast foods market in China using crucial driving factors.
The consumer population in China have been shifted towards out-of-home breakfast venue, especially convenience stores that offer convenience, value for money and a variety of choices. This increases the competition level between them and other international out-of-home breakfast venues. However, Chinese still favor their cuisine. So by just adding Chinese ingredients or flavours into trendy Western breakfast foods will boost their appeal and meet the competition level. Along with it the other factors can be the interiors and the cost that may impact the growth of the breakfast foods venues in China.
The study commences with the executive summary of the market that shows that the market is enjoying a stable growth and out-of-home breakfast spending is more than in-home spending in urban areas. It further elaborates the key players and the consumer tactics. The key players show that the breakfast cereal manufacturers increase focus on cold cereals and nut flavours, convenience stores launch freshly-made coffee and soymilk, fast food chains launch full meals and localized foods and the packaged breakfast foods improve their portability and satiety. The consumer analysis shows that breakfast at home is still most popular, convenience stores are rising, consumers are sticking to Chinese breakfast foods and Granola has the potential to become the next star.
Moving in the next section, the issues & insights, the market and market size & forecast is discussed. The provided analysis has forecasted the market in China that is expected to continue with the growth momentum, evaluated from 2011-21. Additionally, the market drivers are analyzed alongside the continuous urbanization, shifting to out-of-home breakfast locales and trading up to more nutritious breakfasts. Lastly, it has segmented the market along with the key players and the competitive strategies of the breakfast food market. The innovations of the market are discussed involving the evolution of breakfast cereals into portable formats, yogurts becoming more filling, and the family marts that offer customized value breakfast meal sets. The report suspends with the future trend of the breakfast foods, the nutritional needs, and the general behaviors of the breakfast.
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