Analysis of US Breakfast Foods Market: Key Manufactures Strategy for Promoting Variety to Retain Interest of Consumers


Published on : Jul 25, 2018

Albany, New York, July 25, 2018: Breakfast is an important meal as it is the first meal taken in the day. Several researches have verified that having breakfast prevents overdosing later in the day, giving a person a nutritional lift and boosting up energy levels at the same time. With a prime focus on U.S. market, a study titled “Breakfast Foods - US - July 2018” has been broadcasted to the wide repository of Market Research Hub (MRH), which provides a deeper look to consumer preference towards breakfast foods. The overall market scenario discussed in the study provides information related to market perspective, market factors, key trends, and opportunities for the future.

For a clear understanding, the report provides analysis on the basis of consumer preference, brand research and key player innovations. Initially, the first chapter of the report offers an executive summary of breakfast foods market in the United States. This chapter portrays a clear picture of market scope to its readers. In addition, the report also covers details regarding the issues and opportunities prevailing in the sector.

Key Highlights from the Report

It has been well-identified that a healthy breakfast is a very important meal that should not be compromised with. In the U.S., 92% of consumers eat breakfast on weekdays; 95% do so on weekend. Only about half of US adults think breakfast is more important than lunch or dinner, down from 2014, and less than half say it sets the tone for their day. Nevertheless, consumption is still high. The research study looks into the market overview and finds that for the consumers, breakfast dips as the most important meal of the day. Health leads breakfast attributes of interest, which is followed by convenience. Cereal leads for weekday breakfast, eggs are most popular on weekends.

Moving further, the research study found that busy schedules of peoples are most likely to blame for skipping breakfast. In fact, three-quarters of adults are currently managing their weight which is a major factor for the market. The analyst of the report has also suggested that breakfast food manufacturers should keep snackers in mind

The key manufacturers available in the market are planning to make significant changes to promote growth. Some of the major plans for future mentioned in the study include-

  • Players are promoting variety to retain interest
  • Seasonal varieties can add excitement to favorite products all year long
  • Trendy ingredients and flavors make their way to breakfast
  • Superfoods and functional ingredients
  • Boosting breakfast excitement through international flavors
  • A focus on protein to convey health
  • Keeping meat-free alternatives in mind
  • Brunch cues add options for breakfast
  • Bringing boozy brunch to breakfast

The research further includes analysis of major segments in the breakfast foods in order to understand key dynamics and opportunities. According to the research, opportunity for portable options is strong, with few weekday breakfast eaters doing so while in transit, others doing so at their destination. Foodservice occasions spike on weekends.

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