Published on : Apr 10, 2018
Albany, New York, April 10, 2018: Burgers are a favorite dish for many consumers. Over the years, the burger has evolved to match the changing culinary landscape of the United States including meatless, organic and gluten-free versions. Recently, a fresh industry market research is presented in a logical, user-friendly format, which is titled as “Burger Trends-US-April 2018” and broadcasted to the wide repository of Market Research Hub (MRH). The research study aims to provide growth and profit forecasts in U.S. burger industry for the coming years. For a clear understanding, the report provides analysis on the basis of consumer preference, brand research and key player’s innovations.
In the first part, the study begins with a brief overview of current burger market trends among U.S. consumers. The report also gives insights into the issues regarding the demand and preference for burgers. This subsequent section of the report focusses on attracting the iGens, millennials and the consumers and also gives information about the market factors. Opportunities available for the key players active in the industry are deeply explained in the study.
Market Overview and Consumer Insights
Consumers indicate a willingness to pay more for burgers made with premium ingredients as operators increasingly innovate with crowd-pleasing items. They want to see more burger quality. Also, a major fact observed in the study that the healthfulness of burgers is in doubt, there’s little fear in paying more for a better burger. Apart from that, there are various positive economic factors present in the market that encourages more burger spending, such as Non-beef burgers appeal to health-conscious diners, a focus on meat blends and toppings; veggie burgers garner mainstream appeal, and fresh beef initiatives address consumer interests.
Moving further, the study also collects data from various sources in order to provide a comprehensive view of the market. The market definition and executive summary are followed by the market segmentation, which offers in-depth analysis of important segments of burger trends pertaining to their growth. These segments are categorized into limited service and full service.
In the present time, fast food and casual dining segments get the most burger business in the U.S. due to this the market is highly competitive. The competition emerges from all angles; both burger-specific operators and restaurants that menu them are using more than price promotions to capture more burger business. Analysts of the report have clearly stated that as the competition gets more crowded and complex, consumers will look for quality through signs of freshness and unique ingredients in any occasion and from every particular segment.
Based on the insights provided in the report, the readers can gain a better understanding of the competitive landscape of the market. It has been observed in the study that quick promotions by key players will grab the attention of consumers in the U.S.
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