U.K. Cakes, Cake Bars and Sweet Baked Goods Market: Treating and Special Occasions Will Boost Demand through 2022


Published on : Mar 29, 2018

 Albany, New York, March 29, 2018: A new research report which is added to the massive repository of Market Research Hub (MRH), gathers useful data related to the current trends prevailing in the cakes, cake bars and sweet baked goods market. This comprehensive research report is titled “Cakes, Cake Bars and Sweet Baked Goods-UK-March 2018”. This research highlights the different products preferred by the people of the UK. There are various factors that help in analyzing the market scenario, which includes frequency of eating and buying, occasions where cakes and sweet baked goods are consumed more, key players that are providing the top products in market, and the different types of chips and their demand. Also, the overall consumer behavior towards cakes, cake bars and sweet baked goods is analyzed in depth in this study.

Research Key Inclusions

Initially, the report is structured to provide an easy understanding of the readers. It begins with the market definition and an executive summary of the market which helps readers obtain clear insights on the current and future scenario of the market. With the precise information on each aspect, this report holds a great value to the businesses in the industry who want to identify the different factors that can help them grow their business and also the ones that can be a threat to the business. A section of the report that presents the competitive scenario of the market holds information related to the leading companies.

For a clear understanding, this report examines the UK retail market for cakes and cake bars. The market size includes sales through all retail channels including direct to consumer. Market size and forecast are based on best and worst-case forecast of retail value sales of cakes, cake bars and sweet baked goods for the period 2012-22.

Study Findings

Sweet is something that is highly preferred and has wide appeal in various occasions. Also, kids are very much in love with sweets. Cake bars’ include wrapped individual cakes either sold singly or as multipacks or assortments, as well as seasonal and occasion cakes. While this is a mature market in terms of overall usage, most people do not treat themselves to cakes and sweet baked goods that often, with scope for increasing frequency of usage.

According to the research key findings, total sales of cakes and sweet baked goods was flat. Yet, treating and special occasions will help future growth. Strong associations with boosting the mood and special occasions are two key themes for supporting growth. The report also adds that growth in cake sales has been observed due to higher prices. Some of the major facts in the market scenario include-

  • Stronger growth in small than large cakes
  • Category blurring a feature in sweet treats
  • Baking at home still popular
  • Cutting sugar a major challenge for the market
  • PHE encourages healthier snacks for kids
  • The ageing population presents a challenge to cakes

For the benefit of the investors, the research conducts brand research. The research suggests that a mixture of activity is needed to appeal, as a broad spread of attributes is important to people when buying cakes.

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