Published on : Jun 13, 2017
Albany, New York, June 13, 2017: The carbonated soft drinks (CSD) sector is a mature category in the beverages market. In recent years it has gone through multiple changes, and this state of flux is expected to continue in the near future. With a prime focus on Brazil market, a new study titled “Carbonated Soft Drinks - Brazil - May 2017” has been broadcasted to the mega-repository of Market Research Hub (MRH). The study offers readers with an annual year-end market size data, freshly updated in 2017. This market covers colas, lemon, orange and other flavored carbonated soft drinks. It excludes carbonated fruit juices and waters. Market size is based on retail (off trade) and non-retail (on trade) sales.
Soft drinks are enormously popular beverages consisting primarily of carbonated water, sugar and flavorings. Brazil is one of the top 20 consumers of soft drinks in the world. The carbonated soft drinks category in Brazil has achieved stable growth in the recent years. However, carbonated soft drinks retail market in value and volume analyzed in the study reveals that consumer behaviors towards CSDs are changing in Brazil. Volume sales of Brazilian soft drinks are expected to begin to get better from 2017, with stronger growth predicted from 2018, due to positive effects from both offers and consumer demand. There are two main factors affecting the consumption of carbonated soft drinks: the first one is the economic recession; the other is that Brazilian consumers are opting for products they consider to be more healthful. Due to this, CSDs are losing space for healthier options in Brazil.
As per the key findings, the carbonated soft drinks industry has already realized that consumers are seeking healthier products and therefore has explored ways to make the category healthier: removing ingredients seen as bad, like sugar and artificial aromas, or even adding ingredients that brings healthy benefits and functionality, such as fibers and proteins, for example. Also, recession, health problems and pressure on advertising to children will influence the market. From the consumer’s perspective, the research finds that consumers aged 35+ want healthier products, while others exploring carbonated soft drinks for adults, women also seek functional benefits and amount of gas may be a barrier for young people
The report further analyzes the carbonated soft drinks market drivers for the key players. At present, unemployment impacts the Brazilians purchasing power, Hypertension also boosts demand for products with less sodium and more than half of the population is overweight. By looking to these factors, companies have invested in healthful carbonated soft drinks, with tea and natural fruit juice. Some other important factors analyzed in the study include:
- Health-related benefit may determine the purchase of a CSD
- There is a lack of organic CSDs without sugar
- Opportunity to explore the glass bottle
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Furthermore, the research analyses some of the prime players and their key strategies. Herbs and condiments can be more widely used in CSDs and greater prevalence of coconut water in CSDs will boost the market growth. At present, Coca-Cola leads the market.
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