Published on : Apr 27, 2018
Albany, New York, April 27, 2018: A new research study titled, “carbonated Soft Drinks - US - APRIL 2018” has been added to the research repository of Market Research Hub (MRH). According to the study, the US$ 36 billion carbonated soft drinks market is facing a slew of challenges on account of the pervasive health and wellness trend.
The research study is a holistic source of information and analysis that offers in-depth analysis on the key factors that are driving the growth of the market. The carbonated soft drinks in the US has been analyzed in detail, and a comprehensive assessment has been offered for the perusal of the readers. The key developments and trends in the carbonated soft drinks landscape has been studied in detail, and a holistic forecast has been offered to educate readers about the likely scenario in this landscape.
According to the report, the carbonated soft drinks segment is facing a host of challenges from emerging segments, such as sparkling waters, energy drinks, and ready to drink coffees. The report recommends carbonated soft drink manufacturers to focus on demographics in the age group 18-34 years to increase the penetration. In addition, developing novel products that include new and natural sweeteners, and offer functional benefits to consumers are also important strategies for key players.
Rising health and wellness awareness continues to impact the carbonated soft drinks industry, with diet soda segment witnessing a consistent decline. In view of the adverse market trends, carbonated soft drink manufacturers have window of opportunity, especially during weekends, celebration, and treats. Positioning their products as accompaniments during parties and celebrations can help carbonated soft drink companies in increasing sales.
According to the market intelligence study, regular soft drinks continue to be one of the fastest growing segments in the US market. The research study also highlights the total retail sales in the US at current market prices. The diet carbonated soft drinks launched in the market are slowly losing consumer interest on account of launch of healthier and functional variants. However, regular carbonated soft drinks are performing relatively better than diet soda variants.
The research report also offers a holistic and comprehensive assessment on the key product segments that are competing with carbonated soft drinks. Bottled water, coffee, tea, cold RTD brew are some of the key product segments that are competing with carbonated soft drinks. According to the research study, further awareness about the benefits pertaining to health and wellness, combined with growth of the functional product segments, is likely to provide an impetus to the growth of the market during the assessment period.
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